Professional (m/f/d) Trade Marketing DACH

Villeroy & Boch Group; Mettlach; On-site; EUR 45,000 - 65,000; Full time

Job summary

A leading global lifestyle brand, based in Mettlach, Germany, is seeking a marketing professional to enhance their marketing strategy and campaigns. This role involves developing the annual marketing calendar, creating marketing packages, supporting digital marketing efforts, and ensuring strong brand presence. Ideal candidates will have trade marketing experience, project management skills, and be fluent in both German and English. Join us to shape and create innovative marketing strategies in a dynamic environment.

Qualifications

• Experience in trade marketing with relevant formal education.
• Proven project management skills coordinating cross-functional teams.
• Strong communication and execution skills in stakeholder engagement.

Responsibilities

• Develop annual marketing calendar and coordinate promotions.
• Create marketing packages for customer initiatives and inquiries.
• Support digital marketing activities including newsletters.
• Ensure brand presence with effective placements and campaigns.
• Coordinate advertising activities and align with PR.
• Manage marketing budget planning and reporting.

Skills

Trade marketing experience

Project management skills

Strong communication skills

Creativity with commercial focus

Fluency in German

Fluency in English

Job description

The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.

Your Tasks and Responsibilities:

• Marketing Strategy & Campaigns: Development of the annual marketing calendar; planning, execution, and post-processing of promotions, events, and in-house exhibitions (including evaluation & communication)
• Customer (wholesale, retail and installer) & Sales Support: Creation of marketing packages for key initiatives, handling customer/sales inquiries (presentations, information), local adaptation of materials, and support for exclusive customer assortments
• Digital Marketing: Support digital activities including customer online platforms and conception/text/design of e-mail newsletters in coordination with relevant departments
• Brand Experience: Ensure strong brand presence thru definition of effective product placements and related campaigns in alignment with sales.
• Advertising & PR: Coordination of advertising activities (briefing agencies, sending to customers), alignment of the content plan with PR colleagues, handling of retail associations
• Budget Management: Marketing Budget - planning, order creation, reporting

Your Profile:

• experience in trade marketing and the tasks and related formal education
• project management skills and experienced in coordinating cross-functional teams and external partners
• strong communication and execution skills when working with stakeholders e.g. sales, brand marketing and retail partners
• creativity with commercial focus and proactive mindset
• fluent in German and English

Think outside the box with us! #shapeandcreate