Product Marketing Manager EMEA

Ecovacs Europe GmbH; Düsseldorf; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Salary package

Insurance plan

Job ticket/parking

Gym support

Employee discount

Office perks (fruit, coffee)

Zusammenfassung

ECOVACS Europe GmbH, based in Düsseldorf, seeks a Product Marketing Manager EMEA to lead regional product marketing strategy and ensure successful launches across European markets.

You will collaborate with HQ product lines to adapt global campaigns to local needs, drive regional storytelling, and track campaign performance with a data-driven approach for commercial impact.

Qualifikationen

• University degree, ideally in Marketing or similar.
• Minimum of 5+ years’ experience in Product Marketing in the area of consumer electronics in a consumer facing fast-paced business.
• Experience in working in an international set-up.

Aufgaben

• Collaborate closely with HQ product lines to localize category storytelling and marketing strategies across EMEA.
• Act as the primary regional contact to align regional market insights with HQ for global optimizations.
• Plan budgets and campaigns based on business objectives and set tangible goals.
• Report performance of marketing campaigns and evaluate ROI and KPIs.
• Work with HQ and senior leaders to ensure consistent product messaging.
• Brief and support EMEA countries on product launches and campaigns.

Kenntnisse

Product Marketing

Campaign planning

Localization

Budget management

Cross-cultural collaboration

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

Your Responsibilities

At the earliest possible date our Marketing Team in our EMEA headquarter in Düsseldorf, is looking for a skilled and passionate

Product Marketing Manager EMEA (m/f/d)

At ECOVACS Robotics, we care about innovating solutions to enhance human lifestyle through smart home appliances. As we continue to accelerate our growth across the EMEA region, we are seeking a highly motivated Product Marketing Specialist, EMEA to join our dynamic marketing team.

In this role, you will be responsible for collaborating closely with our HQ Product Lines to drive the successful localization of the category across the EMEA region. You will drive the regional product marketing strategy, ensure seamless product launches, localize category storytelling, and optimize process/outcome metrics to achieve commercial success across European sub-countries.

What you will do

• Collaborate closely with HQ product lines to localize category storytelling, and marketing strategies. Ensure the global product marketing strategy is seamlessly and efficiently implemented across various EMEA countries to support regional business performance.
• Act as the primary point of contact for the region. Efficiently synchronize EMEA local market insights, campaign outcomes, competitive intelligence, and performance results back to HQ to support subsequent global product optimizations, updates, and messaging iterations.
• You will help plan budgets and campaigns based on business and marketing objectives and set tangible goals
• You will report performance of all marketing campaigns, and evaluate ROI and KPIs
• You will work closely with the headquarter and with members of the senior leadership team to ensure a consistent product message is communicated
• You will brief EMEA countries also on product launch campaigns, providing needed support and guidance
• You will be working together with countries to adapt global and pan-EMEA campaigns to local needs
• You will brief and manage relationships with creative and research partners
• You will be responsible for building and maintaining excellent relationships with key internal stakeholders and teams (product management, sales, marketing, c-level) and for contributing to strategic planning and delivering against the wider goals of the company

Your profile

• University degree, ideally in Marketing or similar
• Minimum of 5+ years’ experience in Product Marketing in the area of consumer electronics in a consumer facing fast-paced business
• Experience in working in an international set-up
• An analytical yet creative thinker with a strong passion for smart technology, robotics, and emerging consumer electronics trends.
• Good organizational skills with an eye for detail and an analytical mindset
• Excellent interpersonal skills, empathy and a proven track record in building great relationships across disciplines and cultures
• Experience in being adaptable and a clear drive to meet deadlines, targets and budgets
• Business fluent English and Mandarin Chinese skills, written and verbal
• A sense of humour

What we offer

• The possibility to work independently in an experienced, vibrant and highly motivated team
• To grow with us in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Attractive salary package
• Direct insurance / saving plan
• Job ticket or free parking place
• Gym support
• Employee discount on all ECOVACS products
• Fresh fruit, coffee, water and more