Product Marketing Manager

Sereact; Stuttgart; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Benefits dieser Stelle

Wellpass (gym membership)

Flexible working hours

Option to work from home when needed

A motivated team and an open corporate culture

Competitive compensation and career development opportunities

Zusammenfassung

Sereact in Stuttgart is seeking a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You'll shape messaging, support go-to-market strategies, and enable Sales effectiveness.

The role is crucial for aligning product development with customer needs and commercial success, requiring strong B2B marketing skills and experience in tech or industrial automation.

Qualifikationen

• Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation.
• Experience with launching and positioning technical products in B2B markets.

Aufgaben

• Define and refine product messaging and value propositions.
• Lead product and feature launches end-to-end.
• Create and manage sales enablement materials.
• Develop product-focused content and conduct market research.
• Define and track product marketing success metrics.

Kenntnisse

B2B product marketing experience

Understanding of enterprise buyer journeys

Communication skills in German and English

Hands-on mentality with strategic thinking ability

Ausbildung

Completed studies in Business, Marketing, Engineering or a related field

Tools

HubSpot

Notion

Figma

Jobbeschreibung

Product Marketing Manager

We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives.

You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.

Your Responsibilities

Messaging & Positioning

• Define and continuously refine product messaging and value propositions across use cases and buyer personas

• Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders

• Develop tailored messaging for verticals, market segments, and key accounts

Go-to-Market Execution

• Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing

• Coordinate internal enablement and external rollout activities

• Align launches with demand generation, campaigns, and press activities

Sales Enablement

• Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)

• Support Sales with training, objection handling, and demo narratives

• Improve conversion and deal velocity by aligning closely with revenue teams

Content & Market Education

• Develop product-focused content (solution briefs, white papers, competitive comparisons)

• Contribute to blog articles, newsletters, and product-related webinars

• Shape thought leadership content that reinforces Sereact’s positioning

Customer & Market Insights

• Conduct market research and competitor analysis to inform positioning and roadmap

• Capture feedback from the field to refine messaging and identify opportunities

• Monitor trends in robotics, logistics automation, and AI application domains

Reporting & KPIs

• Define and track product marketing success metrics

• Report on GTM performance and impact on pipeline and revenue

• Support forecasting and planning with market and customer insights

Qualifications

Education & Experience

• Completed studies in Business, Marketing, Engineering, or a related field

• Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation

Professional Competencies

• Strong understanding of enterprise buyer journeys and complex value chains

• Experience with launching and positioning technical products in B2B markets

• Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents

• Experience working cross-functionally with Product, Sales, and Engineering

Soft Skills

• Hands‑on mentality with strategic thinking ability

• Excellent communication skills in German and English

Structured, analytical, and customer‑centric work style

What We Offer:

• Wellpass (gym membership)

• Flexible working hours

• Option to work from home when needed

• A motivated team and an open corporate culture

• Competitive compensation and excellent career development opportunities