Product Marketing Manager (Branding) - Berlin

TikTok Inc.; Berlin; On-site; EUR 75,000 - 120,000; Full time

Job summary

TikTok is hiring in Berlin for a product marketing role focused on owning the go-to-market strategy for advertising solutions with a vertical-first lens. You will design activations, drive adoption, and partner with Sales, Product, and PMMs to tailor narratives, solutions, and product recommendations to key verticals.

You will act as the in-market product expert, translate market signals into scalable actions, and lead pilots to expand adoption, while building a robust sales-education program

Qualifications

• 4+ years in product marketing or client solutions in digital advertising, tech, or media.
• Strong ability to translate data into insights and inform strategic decisions.
• Prioritise GTM efforts to maximise business impact.
• Excellent storytelling, presentation and stakeholder management skills.
• Experience aligning Sales, Product, Operations and Strategy in fast-moving environments.
• Proven track record delivering against ambitious performance goals.
• Comfort with ambiguity and navigating complex settings.

Responsibilities

• Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions with a vertical-first focus.
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
• Serve as the in-market product expert by partnering with Sales to understand client pain points and vertical needs.
• Ensure GTM strategies are grounded in market insights and translate into scalable recommendations.
• Collaborate with Sales, Product, PMMs and other cross-functional partners on vertical strategies and product recommendations.
• Voice market insights into Product, influencing roadmaps with regional and global teams.
• Develop a sales education strategy to raise product knowledge across the Sales organisation.
• Partner with product champions to ensure high-quality enablement and execution.
• Turn data and market signals into actionable insights that unlock growth opportunities.
• Lead pilots and innovation programs to expand adoption and inform future strategy.
• Establish best practices to improve operational excellence across Sales.
• Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion.
• Lead new initiatives to open incremental revenue streams.

Skills

GTM strategy

Data-driven insights

Stakeholder management

Cross-functional leadership

Strong communication

Commercial mindset

Ambiguity tolerance

Digital ads

Public speaking

Job description

Location:

Berlin

Employment Type:

Regular

Job Code:

A161450

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Responsibilities

• Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
• Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
• Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
• Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
• Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
• Partner with product champions to ensure consistent, high-quality enablement and execution
• Turn data and market signals into actionable insights that unlock growth opportunities
• Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Establish and scale best practices to improve operational excellence across Sales
• Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities
• Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs

• Vertical-first solution and product adoption
• Quality and impact of product insights and feedback
• New product tests and scaled learnings

Qualifications

Minimum Qualifications

• Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
• Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Commercial Mindset: Track record of delivering against ambitious performance goals
• Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications

• Consumer Goods industry expertise
• Branding marketing expertise

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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