Brand Partnership Manager, Entertainment- Global Business Solutions - Berlin - GBS

TikTok; Berlin; On-site; EUR 90,000 - 140,000; Full time

Job summary

TikTok is seeking a senior client-facing role in Berlin, focusing on Entertainment brands within the DACH region. You will manage major client relationships, promote TikTok advertising solutions, and drive terms that convert advertisers into long-term partners.

The role emphasizes collaboration with product and marketing teams, performance analysis, and delivering measurable results for campaigns across the entertainment sector.

Qualifications

• 5+ years in media sales or digital advertising roles.
• 3+ years in Entertainment advertising.
• Experience with measuring ad performance/effectiveness.
• Proven ability to build relationships with advertisers and agencies.
• German proficiency at C2 level in written and spoken communication.

Responsibilities

• Own relationships with major Entertainment clients and drive product adoption.
• Shape external narrative of TikTok in the market.
• Collaborate cross-functionally to improve product, processes, and client relationships.
• Analyze campaign performance to optimize media solutions.

Skills

Media sales experience

Entertainment industry experience

Advertising effectiveness/measurement

Ad tech knowledge

German (C2) proficiency

Client relationship building

Tools

Self-serve ad platform

Auction/bidable buying

Job description

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Our Brand Partnership Team is responsible for driving business, helping advertisers meet their branding goals, and building long term relationships with brands in the Entertainment industry across the DACH region. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our brands.

Responsibilities

• Own client relationships with major Entertainment companies, increase product adoption and develop scaled solutions
• Be instrumental in the external narrative of TikTok in the market
• Collaborate cross functionally to ensure improvement for product, process and client relationships
• Analyse campaign performance to constantly give feedback on optimised media solutions

Qualifications

Minimum Qualifications

• 5+ years experience in media sales, digital marketing, brand advertising, and/or online advertising experience
• 3+ years of experience in Entertainment
• 3+ years of hands-on experience media planning and advertising effectiveness/measurement
• Demonstrated knowledge of digital advertising and ad-tech products relevant to Entertainment Industry advertisers.
• Working knowledge of the self-serve platform, auction, and bidable form of digital advertising buying
• Proven ability to establish relationships with advertisers, agency and C-level relationships
• Demonstrated track record of owning and delivering and exceeding revenue goals
• Candidates must possess C2-level German proficiency in both written and spoken communication

Preferred Qualifications

• Experience of working in a matrix environment collaborating with stakeholders
• Self-starter, fast learner
• Creative, outside-the-box thinker and strategist
• Excellent communication and presentation skills
• Ability to win the support of stakeholders

About TikTok

TikTok is the leading destination for short-form mobile video.

At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.