Product Marketing Manager B2B (gn) full-time/part-time (hybrid)

DKV EURO SERVICE GmbH + Co. KG; Ratingen; Hybrid; EUR 55,000 - 90,000; Part time

Job summary

DKV Mobility is seeking a Product Marketing Manager B2B (gn) for a hybrid role in Germany. You will act as the central marketing contact for defined product areas in the DACH region and internationally, shaping positioning and campaigns across the customer journey.

You bring several years of B2B product marketing experience, strong GTM planning skills, and a data-driven mindset. Fluent German and English are expected; you collaborate with product management, sales, and external partners to drive

Qualifications

• Several years of experience in product marketing or B2B marketing.
• Experience developing and implementing go-to-market strategies.
• Strong ability to plan and execute integrated marketing campaigns.
• Ability to translate customer needs into compelling value propositions.
• Fluent in German and English; experience in international markets.

Responsibilities

• Serve as the central marketing contact for defined product areas in the DACH region and international markets.
• Plan, execute and optimize integrated marketing campaigns across online and offline channels.
• Develop go-to-market strategies and manage product launches from planning to market introduction.
• Analyze market and customer needs to refine target audiences and messaging.
• Coordinate with product management, sales, and external partners to ensure consistent product communication.

Skills

Product marketing

B2B marketing

GTM strategy

Campaign management

Stakeholder management

Cross-functional collaboration

Job description

Product Marketing Manager B2B (gn) full-time/part-time (hybrid)

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

• You are the central marketing point of contact for defined products and product areas in the DACH region as well as in international markets.
• You are responsible for the marketing and positioning of your products throughout the entire customer journey.
• You design and plan integrated marketing campaigns for lead generation.
• You develop and implement go-to-market strategies and manage national and international product launches from planning through to successful market introduction.
• You analyze customer needs and continuously define, prioritize, and further develop relevant target groups, buyer personas, and use cases.
• You translate product benefits and unique selling propositions (USPs) into compelling, target audience-oriented marketing messages.
• You plan, manage, and optimize online and offline marketing activities and identify opportunities for cross-selling and upselling.
• You conceptualize, create, and manage product-related content, such as webinars, email campaigns, white papers, and sales enablement materials.
• You ensure consistent product communication and positioning across all relevant channels and markets.
• You work closely with product management, sales, corporate communications, and other internal stakeholders.
• You monitor relevant product marketing KPIs and derive optimization measures from the results.
• You select external service providers and agencies, commission them, and coordinate their collaboration to ensure the successful implementation of marketing activities.

What makes you stand out

• You have several years of relevant professional experience in product marketing or B2B marketing, ideally in an international environment.
• You bring solid experience in developing and implementing go-to-market strategies as well as planning and supporting product launches.
• You have a strong understanding of customer needs, target audiences, and customer journeys, and can translate these into compelling USPs and marketing messages.
• You have experience in the conception, implementation, and optimization of target group-specific marketing and communication activities.
• You work in a data-driven and KPI-oriented manner and have a strong understanding of marketing performance and the continuous optimization of marketing activities.
• You demonstrate strong project management and stakeholder management skills and have experience collaborating with product management, sales, and external partners.
• You are characterized by a high level of ownership, execution strength, and a structured way of working in a dynamic environment.
• You are fluent in both German and English.

#LI-SD1

Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together! #teamofteams You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!