Marketing Manager Automation (gn) full-time/part-time (hybrid)

DKV EURO SERVICE GmbH + Co. KG; Ratingen; Ibrido; EUR 60.000 - 90.000; Part-time

Descrizione del lavoro

DKV Mobility is seeking a Marketing Automation Manager to own the strategy across the customer journey. You will design scalable email campaigns, nurture programs, and cross-sell strategies to drive revenue and lifetime value, collaborating with Product Marketing, Content, International Marketing, and Sales.

Ideally you bring a degree in Marketing or Communications, several years in online marketing with automation, and strong HubSpot expertise.

Competenze

• Degree in Marketing, Communications, Media Studies, or comparable qualification.
• Experience in online marketing with a strong focus on marketing automation and email marketing.
• Strong expertise in HubSpot or comparable marketing automation platforms.
• Experience developing lifecycle and lead nurturing campaigns.
• Strong analytical skills with data-driven optimization.
• ],
• job_responsibilities_description:[
• You take ownership of the marketing automation strategy across the customer journey.
• Design scalable lead nurturing programs to improve conversion rates.
• Develop and optimize cross-selling and upselling campaigns across markets.
• Identify opportunities to increase customer lifetime value and revenue.
• Analyze campaign performance and drive data-driven optimizations.
• Integrate NBA approaches for personalized customer communications.
• Advance customer communication through email and automation programs.
• Develop scalable campaigns for international markets.
• Define CRM target groups, segments, and trigger logics with teams.

Conoscenze

Marketing

Marketing automation

Email marketing

HubSpot

Lifecycle campaigns

Data analytics

Segmentation & scoring

NBA/NBO

KPI knowledge

Collaboration with Data Scientists

German & English fluency

Formazione

Marketing degree or communications-related

Strumenti

HubSpot

Descrizione del lavoro

Marketing Manager Automation (gn) full-time/part-time (hybrid)

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

As a Marketing Automation Manager, you will take ownership of the marketing automation strategy and develop data-driven, scalable email campaigns across the entire customer journey. With a strong focus on cross-selling and upselling, you will design targeted email campaigns that identify and unlock customer potential, contributing sustainably to revenue growth and an increased customer lifetime value.

• You take responsibility for the continuous development and implementation of fully automated email campaigns across the entire customer journey.
• You design and develop scalable lead nurturing programs to sustainably increase conversion rates and lead quality.
• You develop, manage, and optimize cross-selling and upselling campaigns for international existing customers.
• You identify opportunities to increase customer lifetime value and revenue.
• You analyze the performance of email campaigns, derive data-driven optimization measures, and drive their scaling.
• You integrate and leverage Next Best Action (NBA) approaches to enable personalized customer communication through email campaigns.
• You strategically advance customer communication through email and marketing automation programs.
• You develop scalable email campaigns for various international markets.
• You ensure consistent and target group-specific communication.
• You define CRM-relevant target groups, customer segments, and trigger logics to unlock growth potential effectively. You work closely with Product Marketing, Content Teams, International Marketing, and Sales to successfully implement sales-supporting campaigns.
• You manage and coordinate collaboration with external agencies and service providers.

What makes you stand out

MUST HAVE:

• You hold a degree in Marketing, Communications, Media Studies, or a comparable qualification.
• You have several years of experience in online marketing, with a strong focus on marketing automation and email marketing.
• You possess strong expertise in HubSpot or comparable marketing automation platforms.
• You have experience in developing and implementing lifecycle and lead nurturing campaigns.
• You demonstrate strong analytical skills and have experience optimizing campaigns based on data-driven insights.
• You are familiar with personalization methods such as segmentation, scoring, as well as Next Best Action (NBA) or Next Best Offer (NBO).You have experience defining CRM-relevant target groups, customer segments, and trigger logics to identify growth opportunities.
• You work in a structured and independent manner and have excellent communication skills.
• You have a solid understanding of relevant marketing KPIs and performance marketing principles.
• You possess strong data and analytical capabilities and are familiar with hypothesis development, KPI derivation, uplift models, as well as segmentation and decision-making logics.
• You have practical experience working with Data Scientists and Data Engineers.
• You work in a structured, detail-oriented, and solution-focused manner.
• You have excellent German language skills and good English language skills.

NICE TO HAVE:

• You have experience with Next Best Action (NBA), predictive analytics, or AI-driven personalization.
• You have experience with A/B testing and conversion optimization within email marketing and marketing automation environments.
• You have a basic understanding of APIs and data models, enabling you to effectively manage technical requirements.
• You have experience managing international campaigns and localization processes.
• You are familiar with relevant data protection regulations, particularly GDPR, in the context of email marketing.

Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified.

This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together!#teamofteams
You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!

Did you know that we have received several awards as an employer in recent years?