Product Marketing Manager

Christy Media Solutions; Deutschland; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Christy Media Solutions is seeking an experienced Product Marketing Manager specialising in Media Infrastructure. The role leads the new PMM function, collaborating with Product Management, Pre-Sales, Sales and Marketing to translate technical innovations into customer value propositions.

You will own positioning, messaging, GTM strategy, and sales enablement for live broadcast and software-defined workflows, with travel to major events and customers.

Qualifications

• Proven Product Marketing experience within broadcast or media technology.
• Strong understanding of live broadcast production and related tech.
• Knowledge of IP-based broadcast infrastructure including ST 2110 and NMOS.
• Ability to translate complex technical concepts into clear messaging.
• Experience creating sales enablement materials.
• Excellent written and verbal communication in English.

Responsibilities

• Develop and execute go-to-market strategies for Media Infrastructure.
• Define product positioning, messaging, target markets and differentiation.
• Create technical marketing content (white papers, case studies, presentations).
• Support product launches, digital campaigns, webinars, trade shows.
• Conduct market research and competitive analysis.
• Collaborate with Product Management, Sales and Pre-Sales to strengthen messaging.
• Establish PMM best practices, processes and KPIs.
• Engage with customers, partners and industry stakeholders.

Skills

Product marketing

Broadcast industry

Media infrastructure

Go-to-market

Sales enablement

Technical content

English fluency

Job description

Christy Media Solutions is exclusively representing an established international manufacturer of professional broadcast technology solutions in the search for a Product Marketing Manager specialising in Media Infrastructure.

Following a reorganisation of the Marketing department, our client is establishing its first dedicated Product Marketing function, initially focused on its video and control portfolio.

This is an opportunity for an experienced Product Marketing professional to take ownership of product positioning, go-to-market strategy, technical content creation and sales enablement, while helping define how Product Marketing operates across the wider organisation.

Reporting directly to the Chief Marketing Officer, you'll work closely with Product Management, Pre-Sales, Sales and Marketing to translate technical innovation into compelling customer value propositions.

Key responsibilities will include:

• Developing and executing go-to-market strategies for Media Infrastructure solutions
• Defining product positioning, messaging, target markets and competitive differentiation
• Creating technical marketing content, including white papers, case studies, presentations, brochures and sales enablement materials
• Supporting product launches, digital marketing campaigns, webinars, trade shows and industry events
• Conducting market research and competitive analysis to identify customer needs, market trends and growth opportunities
• Working closely with Product Management, Sales and Pre-Sales to strengthen product messaging and commercial engagement
• Helping establish Product Marketing best practices, processes and KPIs
• Engaging with customers, partners and industry stakeholders to gather market feedback and influence product strategy

The initial focus will be on live broadcast production, particularly facility infrastructure, outside broadcast environments and the transition towards software-defined workflows across US and European broadcast markets.

We're particularly interested in candidates who bring:

• Proven Product Marketing experience within broadcast or media technology, ideally focused on Media Infrastructure
• Strong understanding of live broadcast production, video and control technologies
• Knowledge of modern IP-based broadcast infrastructure, including ST 2110, NMOS and software-defined networking
• Experience developing technical marketing content, customer value propositions and B2B go-to-market strategies
• The ability to translate complex technical concepts into clear, commercially relevant messaging
• Experience creating sales enablement materials and collaborating across technical, commercial and marketing teams
• Strong written and verbal communication skills, with fluent English
• A proactive, self-driven approach and the confidence to establish and develop a new function

Why Consider This Opportunity?

• Build something new: Become the first dedicated Product Marketing Manager and help establish the function from the ground up
• Direct access to leadership: Report directly to the Chief Marketing Officer and play a meaningful role in shaping product marketing strategy
• Make an impact: Influence how innovative Media Infrastructure solutions are positioned, promoted and brought to market
• Work with evolving broadcast technology: Focus on IP-based Media Infrastructure and software-defined live production workflows
• Collaborative environment: Join an innovative, driven Marketing team with access to graphic designers, videographers and social marketing resources
• Shape your career: Establish Product Marketing best practices and forge your own development path as the function evolves
• Flexible working: Opportunities for candidates based in Germany or the UK, with hybrid and remote arrangements considered according to location and business requirements
• International exposure: Participate in global marketing initiatives, major industry events and customer engagement activities

Location & Package

Germany or UK

with flexible hybrid/remote working models available; e.g., candidates based within a commutable distance to the office/s would typically do three days per week onsite.

More remote arrangements may be considered, with attendance aligned to business needs and product development cycles.

International travel will be required, particularly for major industry events and product-related activities, with frequency varying according to business requirements.

Christy Media Solutions is committed to inclusive and equitable recruitment and welcomes applications from all backgrounds