Product Marketing Manager

Rentman; Deutschland; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Holiday allowance 8%

Performance bonus

25 vacation days

Sabbatical after 5 years

Flexible WFH

Pension plan

Training budget

OpenUp access

Office Utrecht

Team activities

Zusammenfassung

Rentman is seeking a Product Marketing Manager to lead go-to-market for new features and add-ons. You will craft messaging, understand customer needs, and drive launches with cross-functional teams, from product to sales and customer success.

You will report on launch performance using product usage data, collaborate across markets, and maintain up-to-date product documentation that aligns with Rentman’s brand standards.

Qualifikationen

• 3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred).
• You can point to specific launches they led and the adoption or revenue result.
• Strong written communication: clear, jargon-free messaging for varied audiences.
• Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked.
• Worked cross-functionally with Product, Sales, and Customer Success.

Aufgaben

• Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments.
• Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and educate other departments on the findings.
• Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption.
• Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement.
• Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies.
• Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards.

Kenntnisse

Product marketing

Positioning & messaging

Cross-functional collaboration

Data analytics

B2B SaaS

Tools

HubSpot

Mixpanel

Appcues

Chameleon

Klue

Google Analytics

Jobbeschreibung

About us

Rentman is a B2B SaaS scale-up building a smart, powerful operations management platform to support event and media production teams. Our users plan everything from small shoots to massive festivals in 70+ countries, and they all rely on Rentman to keep their gear, people, and timing perfectly in sync. We’re based in Utrecht (NL) with a second office in Toronto (CA), and our 100+ team members work in a culture that’s open, flat, and inclusive, where curiosity drives us, ownership matters, and everyone has the freedom to challenge ideas and make an impact. Check out our public roadmap to see what’s coming next!

Mission of this role

As a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use.

Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers.

What you'll do

• Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments

• Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings

• Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption

• Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement

• Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies

• Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards

What we are looking for

• 3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)

• You can point to specific launches they led and the adoption or revenue result

• Strong written communication: clear, jargon-free messaging for varied audiences

• Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked

• Worked cross-functionally with Product, Sales, and Customer Success

Nice to haves

• Experience marketing monetized add-ons or features (expansion, not just adoption)

• Familiarity with the events/media production/rental industry, or a comparable vertical SaaS

• Experience in vertical B2B SaaS

• Experience in Product-Led Growth (PLG) companies

• Tools: HubSpot, Mixpanel, Appcues, Chameleon, Klue, Google Analytics

What you’ll get

• Competitive salary based on experience, plus 8% holiday allowance

• A results-based bonus based on company performance (up to a full 13th month's salary)

• 25 vacation days to recharge

• Earn an extra day of PTO for each year at Rentman, from your second anniversary up to five years.

• A 4-week paid sabbatical after 5 years to go on an adventure

• Flexible WFH policy & work from anywhere for 4 weeks a year

• Pension plan through BrightPensioen

• An annual training budget to grow your skills

• Access to OpenUp for mental well-being and personal growth

• Your choice of a shiny new Windows, Linux, or Mac

• Stay active with the team: join the Rentman football team, squash and padel, plus a discounted Urban Sports membership

• An OV Business card if you live more than 10km from the office

• An ambitious, inclusive, and diverse international team

• A flexible, energizing workplace with free lunches, office perks (PS5, ping pong, D&D), legendary karaoke nights, and regular team activities

• An amazing office in the heart of Utrecht, in the historic Drift 17

Our process

Here’s a breakdown of our recruitment process to give you a clear idea:

• Call with recruiter about the role (30 mins)

• Past experience & culture interview (60 mins)

• Take-home assignment (max 120 mins)

• Skill interview with assignment presentation (60 mins)

• Final skills interview at our office with your future manager (45 mins)