Senior Product Marketing Manager (f/m/d)

Frontrowgroup; Hamburg; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Unlimited learning budget

Diverse, international team

Flexible working hours and remote work

20–40 vacation days

Sunshine Office in Hamburg

Zusammenfassung

Front Row is seeking a Senior Product Marketing Manager for Catapult Analytics in Hamburg. You will drive GTM strategy, translate complex product capabilities into compelling buyer narratives, and partner with Product, Sales, and Customer Success to grow pipeline and adoption.

You’ll own positioning, messaging, and enablement, and collaborate with the central European marketing function to ensure consistent campaigns and content that reflect accurate positioning.

Qualifikationen

• 3–5 years of product marketing in B2B SaaS.
• Experience taking SaaS products/features to market from strategy to execution.
• Strong written and verbal communication in German and English.

Aufgaben

• Develop core positioning, value props, and messaging for Catapult Analytics.
• Translate technical capabilities into benefit-driven stories for buyers.
• Lead go-to-market strategy and execution for launches and releases.
• Collaborate with Product, Sales, Customer Success and Marketing on roadmaps and insights.
• Own competitive research and market monitoring to stay ahead.
• Enable Sales and Customer Success with compelling storytelling and training.

Kenntnisse

B2B SaaS

German & English

Go-to-Market

Tools

Salesforce

HubSpot

Klue

Crayon

Gong

Jobbeschreibung

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale.

As our first Senior Product Marketing Manager (f/m/d) for Catapult Analytics, you will drive the go-to-market motion from the ground up: translating complex product capabilities into compelling narratives that resonate with buyers, drive pipeline, and fuel adoption.

While embedded in Front Row's central European Marketing team, you will focus on Catapult, building this discipline for the business, working cross-functionally with Product, Sales, Customer Success and Marketing to position Catapult as the go-to analytics platform in our target market.

The position is full-time and located in Hamburg.

Responsibilities

You develop and own the core positioning framework, value propositions, and messaging hierarchy for Catapult Analytics across all customer segments and personas.

You turn technical capabilities into clear, benefit-driven stories for buyers at every funnel stage.

Go-to-Market Execution

You lead GTM strategy and execution for new feature launches and major releases, from planning to roll-out and measuring impact.

You partner with Product Management, feeding market and customer insights into the roadmap.

You own competitive research (win/loss analysis, teardowns, and market monitoring) and monitor market trends to keep positioning ahead of the curve.

Sales & Customer Success Enablement

You're the storytelling partner for Sales and Customer Success, equipping them to sell Catapult's value with confidence at every stage of the customer journey.

You run regular enablement sessions on positioning, competitive differentiation, and new product capabilities, and act as the go-to resource for deals where competitive positioning plays a key role.

You conduct buyer and win/loss research to sharpen the ICP (Ideal Customer Profile) and maintain persona profiles that guide product and marketing.

You work with Customer Success to spot expansion and advocacy opportunities.

Collaboration with Marketing

You report to and closely collaborate with the central European marketing function, which provides supporting marketing staff and execution capacity.

You act as the product marketing authority within the central marketing organization, briefing colleagues so every campaign and piece of content reflects accurate positioning.

Metrics & Reporting

You define and track PMM KPIs (win rates, sales cycle length, message resonance, content usage, launch success) and report impact to leadership.

What Success Looks Like

A successful PMM at Catapult Analytics is someone who drives how our product is understood — both internally and in the market. Success means that Sales and Customer Success teams speak about Catapult with clarity and confidence, consistently using a narrative that resonates with buyers and reflects real product value. It means the market knows who we are and why we're different.

Ultimately, a successful PMM in this role moves the needle on business outcomes, meaning higher win rates, shorter sales cycles, stronger retention, through the power of positioning, and not through volume of output. This person builds a product marketing foundation that scales with the company and is seen as a strategic partner, not a support function.

Requirements

You bring at least 3–5 years of product marketing experience, mostly in B2B SaaS, and have taken SaaS products or features to market, from strategy through execution.

You're comfortable working as an early-stage or "first PMM," building processes from scratch.

You've worked cross-functionally with Sales, Product, and Customer Success.

You communicate exceptionally well in German and English - equally sharp writing a one-pager or presenting to the C-suite.

You're analytical, using data to guide decisions and measure impact.

You have deep expertise in competitive research and win/loss analysis.

You're proficient with common PMM tools (e.g., Salesforce, HubSpot, Klue, Crayon, Gong, or similar).

You have deep expertise in competitive research and win/loss analysis.

You have a builder mentality and feel energized by creating things that don't exist yet.

You're highly collaborative and thrive on influence over authority.

You're customer-obsessed, always starting from the buyer's perspective.

You handle ambiguity well and prioritize ruthlessly.

You take ownership and drive projects to completion.

Diverse projects across established German brands and fast-moving digital pure players

Full responsibility for your own projects and room to grow professionally

Unlimited learning budget and Gallup StrengthsFinder to support your development

A diverse, international team with more than 30 nationalities

Close collaboration with clients on equal footing and a straightforward, no-nonsense mindset

A modern office in the heart of Hamburg

Regular after-work events and team retreats

Your flexibility

Flexible working hours and remote work options

20 to 40 vacation days

One week per year to work from abroad at our Sunshine Office

Your wellbeing and perks

Mental wellbeing support through OpenUp

EGYM Wellpass

Bike leasing, pension plan, and subsidy of the "Deutschland Ticket"