Senior Product Marketing Manager (d/f/m)

Taxfix; Berlin; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Mental health coaching sessions

Flexible working hours

Employee stock options

30 vacation days

Learning budget

Work from abroad for up to six weeks

Dog-friendly office

Job summary

Taxfix is seeking a Senior Product Marketing Manager to be the go-to-market partner embedded in a product team, shaping what gets built from day one with customer, market and competitive evidence. You will influence product decisions, pricing, and packaging while building scalable go-to-market systems.

You will collaborate with Product, Engineering, Growth Marketing and Paid Acquisition to launch assisted and AI-native experiences and to run lean tests that inform future strategies.

Qualifications

• 5+ years bringing tech products to market in fast-paced environments.
• Data- and evidence-driven decision making with clear targets.
• Strong customer insight and storytelling to influence product decisions.
• Experience building AI-enabled prototypes and automations.
• Excellent written and verbal communication across teams.
• High agency, curiosity and ownership mindset.
• Bias for action and speed of learning over perfection.
• Proficiency in English and German for customer messaging and collaboration.

Responsibilities

• Take big bets to market with autonomy and senior leadership support.
• Turn market and customer evidence into product recommendations.
• Define sharp ICPs and segment focus for initial win.
• Position the product with clear messaging and packaging inputs.
• Run lean tests, measure results, and iterate on GTM.
• Align owners, milestones and decision points across teams.
• Build an insight engine with automated competitor and customer data.
• Develop governed context for GTM decisions and artifacts.
• Create AI-enabled prototypes, applets and automations for launches.

Skills

Tech product marketing

Data-driven decisions

Customer insight

AI-enabled prototyping

Communication & leadership

Proactive ownership

Bias for action

English & German proficiency

Tools

AI & automation tooling

Job description

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

About the role

Taxfix builds more products for more customer segments, faster than before. As Senior Product Marketing Manager, you are the go-to-market partner embedded into a product team, from the first discovery conversation to scaling. You’re not just handed a final product to talk about it. You bring customer, market and competitive evidence into the decisions that shape what gets built from day one: which segments to target, what features to prioritize, how to create Aha moments. You influence what the product does, how it wins and whether people will pay. You also build the systems that keep this work running: from automated competitor and customer insights generation, to agentic workflows that let product teams run smaller launches themselves at high quality.

You work closely with Product, Engineering, Commercial, Growth Marketing and Paid Acquisition.

What you'll do

• Taking one (or many) of our big bets to market. With high level of responsibility, autonomy and direct support from senior leaders and domain experts, you will help us launch assisted and AI-native experiences that customers truly love.
• Bring the market into product decisions. Turn customer, market and competitive evidence into clear recommendations for the product team. Join discovery work and design sprints where market specifics shape what gets built.
• Choose who to serve, and who not to. Break users and products down into needs, pains, and functional and emotional value. Define sharp ICPs and decide which segment to win first and later.
• Position the product to win. Define the competitive alternatives, what makes the product different and why it wins. Turn that into a sharp messaging and shape the pricing and packaging inputs.
• Run launches as tests. Run lean tests early, report what the measures show, and adapt the product, the positioning and the go-to-market. You gather evidence that improves our GTM decision quality, not tick off a launch checklist.
• Align the people around the work. Bring structure to complex go-to-market work: clear owners, milestones, decision points and success measures. Facilitate decisions across Product, Engineering, Data, Growth and commercial teams.
• Build the insight engine. Replace ad hoc research with automated flows of competitor and customer insight that product and marketing teams use every week.
• Own part of the context system. Turn each go-to-market decision and artifact into governed context that empowers people and agents alike.
• Build with AI. Build your own prototypes, applets and automations for the opportunities you prioritize, and help product teams self-serve lower-tier launches at quality.

What you'll bring

• 5+ years of bringing tech products to market. You have successfully taken complex products or features from discovery to launch and adoption, in a fast-paced environment.
• Data- and evidence-driven over opinion. You set clear targets, success definitions and guardrails. You analyze data and derive actionable next steps. When evidence contradicts the plan, you say so, including to senior stakeholders.
• Customer insight and craft. You stay close enough to users to quote them. You turn what they said into why they behave as they do, and into a narrative people remember.
• AI as a builder. You build agents, automated workflows, prototypes and context towards clear milestones or outcomes.
• Communication and project leadership. You write and speak with precision, align several teams at once and keep many moving pieces on track.
• High agency and curiosity. You find the problem and solve it without waiting to be told, and you carry it like an owner.
• Bias for action. You prioritize speed of learning and progress over perfection.
• English and German. You use German to write customer-facing messaging and English to work with the wider team.

Why Taxfix?

• A chance to do meaningful, people-centric work with an international team of passionate professionals.
• Holistic well-being with free mental health coaching sessions.
• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
• 30 annual vacation days and flexible working hours.
• A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
• Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Check out our Life at Taxfix page on LinkedIn to get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.