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HelloFresh in Berlin is seeking an experienced Product Manager to own and scale personalization and data-collection products for millions of users.
You will define KPIs, build end-to-end data signals, work with GenAI tools, and coordinate across teams to align metrics while delivering clear contracts with engineering.
This role requires strong communication, data fluency (SQL, Python), and the ability to translate complex algorithms into actionable specs.
HelloFresh serves millions of customers weekly across 18 business units and 8 brands worldwide, creating personalized meal experiences that provide customers with the right meals at the right time.
Own and iterate on food profile collection experiences to provide high-signal, validated, actionable data for personalization models; Build transparent personalization experiences that explain why certain meals were selected for customers; Own explanation payloads and API contracts connecting raw customer signals with downstream experiences; Operate across organizational boundaries and align shared metrics; Use GenAI tools to synthesize customer signals, stress-test hypotheses, and produce decision-ready specifications; Manage the personalization domain with autonomy, owning strategy and sequencing over a 12–18-month horizon; Run the personalization flywheel from better profile data to better models, visible personalization, and additional customer signals.