Marketing Business Intelligence Analyst (all gender)

HelloFresh SE; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

HelloFresh box discounts

Flexible working hours

Home office budget

Learning & Development budget

Onboarding & Buddy program

Social events

Zusammenfassung

HelloFresh SE, based in Berlin, is seeking a Senior Marketing Data Analyst to own the Virality Analytics space. You will shape how we measure RAF programs across multiple markets and brands, partnering with Marketing, Data Engineering, CRM, and Finance to drive data-driven decisions.

You will lead reporting, design and analyze B/A tests, and mentor junior analysts while advancing experimentation and customer value insights.

Qualifikationen

• 6+ years of experience in Marketing, Product, or Customer Analytics.
• Advanced SQL proficiency with window functions and large event tables.
• Strong A/B testing design, statistics, and small-sample handling.
• Proven ability to build and maintain BI dashboards reaching senior leadership.
• Experience designing end-to-end GenAI workflows.
• Excellent stakeholder management in cross-functional teams.
• Comfort with event-level data (Snowplow/GA4) is a plus.

Aufgaben

• Act as the trusted analytics partner to Virality Marketing, CRM, and Growth.
• Own Virality marketing reporting and funnel diagnostics.
• Represent Virality analytics in cross-functional forums.
• Co-design and analyze A/B tests on referral incentives and flows.
• Apply experimentation methodology and communicate results to leadership.
• Analyze customer value contribution using MPC2 and costs.
• Contribute to virality initiatives beyond RAF.
• Collaborate with Marketing, Retention, Loyalty, and Product Analytics.
• Mentor junior analysts on problem solving and stakeholder communication.

Kenntnisse

6+ years experience

Advanced SQL

A/B testing design

BI dashboards

GenAI workflows

Stakeholder management

Event-level data

Tools

Tableau

Databricks

dbt

Spark SQL

Jobbeschreibung

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

The role

As a Senior Marketing Data Analyst in the Marketing Analytics team, you will play a key role in driving data-driven decision-making at HelloFresh. Based at our Global Headquarters in Berlin, you will own the Virality Analytics space, focusing on our Referral / Refer-a-Friend (RAF) programs across 12+ HelloFresh markets and multiple brands (HelloFresh, Factor, Green Chef, Chefs Plate, EveryPlate, and more).

Referral is one of HelloFresh's most efficient acquisition channels and a strategic growth lever for the next chapter of the business. You will be the analytical voice behind referral products, shaping how we measure them, how we grow them, and how we prove their value to the C-suite.

Your insights will shape strategies to optimize customer acquisition, sender engagement, friend conversion quality, and long-term customer value contribution from the referral channel.

What you'll do

• Actas the trusted analytics partner to the Virality Marketing, CRM, and Growth stakeholders — translating broad, ambiguous business questions into structured, prioritized analytical work
• Ownthe Virality marketing reporting (WBRs, QBRs and Forecasting) as well as funnel-level diagnostics across sender and friend journeys
• RepresentVirality analytics in cross-functional forums with Product, Marketing, Data Engineering, CRM Ops, and Finance
• Co-design, quality-control, and analyzeA/B tests on referral incentive structures, entry points, share flows and CRM comms
• Applyrigorous experimentation methodology — power analysis, primary metric selection, guardrail metrics, sample-size-aware interpretation — and communicate results to non-technical stakeholders
• Analyzecustomer value contribution using MPC2 predictions, sender-reward cost, friend-discount cost, and cost-per-conversion economics
• Contributeto virality-related initiatives beyond RAF — organic sharing, social loops, and future referral product bets
• Collaboratewith fellow analysts across Marketing, Retention, Loyalty, and Product Analytics to keep methodology and definitions consistent
• Contributeto code reviews, dashboard reviews, and documentation
• Mentormore junior analysts on structured problem-solving and stakeholder communication

What you'll bring

Must have

• 6+ yearsof experience in Marketing, Product, or Customer Analytics — ideally in a fast-paced B2C, subscription, or growth-oriented business
• Advanced SQLproficiency — comfortable with window functions, CTEs, complex joins, and performance-tuning queries on large event-level tables
• Strong hands-on experience withA/B testingdesign and analysis, including statistical significance, power, guardrails, and small-sample handling
• Proven ability to build and maintainBI dashboards(Tableau, Databricks, or similar) that reach senior leadership
• Experience designing and working with GenAI designed end to end workflows from problem definition to documentation and creating reproducible research
• Strong problem-solving skills with a track record of translating ambiguous business challenges into structured, data-driven projects
• Excellent stakeholder management skills, with experience influencing cross-functional Product, Marketing, and Engineering partners
• Comfort working withevent-level behavioral data(Snowplow, Google Analytics, or equivalent) is a PLUS

Nice to have

• Prior experience withreferral / virality / growth-loopsprograms, or with acquisition-channel economics (CAC, LTV, ROI)
• Experience withCRM analytics(email, push, in-app) — including deliverability, engagement, and unsubscription guardrails
• Pythonfor data transformation, ad-hoc analysis, or lightweight modeling
• Familiarity withDatabricks / Spark SQL, dbt, or similar modern data-stack tooling
• Exposure to statistical modeling techniques beyond A/B testing — segmentation, clustering, regression, causal inference (diff-in-diff, synthetic control)
• Experience withStatsig, Optimizely, or similar experimentation platforms
• Experience contributing toevent tracking design(Snowplow, GA4) — schema design, entity modeling, event naming

What we offer

• Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
• Discount for HelloFresh boxes and Convini products
• Development possibilities along with internal trainings and a yearly Learning & Development budget
• Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
• Extensive Onboarding and Buddy Program
• Social events including team events, Friday beers, company runs, book club, etc.
• Discounted fitness offers with our Urban Sports Club and John Reed partners and yoga classes
• Well-being initiatives in cooperation with Headspace and Spill
• Childcare and company pension scheme benefit
• Monthly transportation budget via NAVIT

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.