Product Manager

BYD EUROPE; Frankfurt; On-site; EUR 75,000 - 110,000; Full time

Job summary

BYD Europe seeks a Product Manager to define German market vehicle product strategy and manage market introduction, pricing, and product positioning. You will bridge product management, sales, pricing strategy, and marketing to ensure competitiveness and profitability.

Based in Frankfurt, you will coordinate with HQ and local teams on pricing, launches, and lifecycle management, strengthening BYD’s brand in Europe while aligning with regulatory and market needs.

Qualifications

• min. 5 years working experience
• Experience in market introduction and pricing strategies

Responsibilities

• Market and Competitive Analysis
• Conduct price positioning analyses based on MSRP and transaction prices
• Perform equipment-adjusted competitive analyses for objective product positioning
• Monitor financing and leasing offers across competitors and align with finance partners
• Define product segments and market-specific specifications in alignment with HQ
• Identify and communicate USPs and craft a compelling product story for marketing and sales
• Define product improvement areas based on feedback, benchmarking, and market performance
• Ensure price and trim harmonization across the model range
• Develop pricing strategies in close cooperation with HQ and local sales
• Set Residual Value targets with Sales, Fleet, and Used Car departments
• Monitor margins, campaign performance, and price actions to meet sales/profit objectives
• Develop and manage the product launch plan and market introduction activities with Marketing
• Oversee WLTP certification and homologation with engineering/compliance teams
• Manage end-of-life planning, special editions, price measures, and sell-out deadlines
• Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance for integrated market approach
• Support Marketing with product communication, launch campaigns, and storytelling content

Skills

Product Management

Market Analysis

Pricing Strategy

Stakeholder Management

Cross-functional Coordination

Job description

About BYD Our Purpose is to

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.
Core Responsibilities

• Market and Competitive Analysis


• Conduct price positioning analyses based on MSRP (list price) and transaction prices.


• Perform equipment-adjusted competitive analyses to ensure objective product positioning.


• Monitor financing and leasing offers across competitors and align with captive finance partners.


• Product Definition and Positioning


• Define product segments and determine market-specific specifications in alignment with HQ.


• Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.


• Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.


• Ensure price and trim harmonization across the model range.


• Pricing, Margin, and Residual Value Management


• Develop pricing strategies in close cooperation with HQ and the local sales organization.


• Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.


• Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.


• Launch and Lifecycle Management


• Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).


• Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.


• Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.


• Internal and External Coordination


• Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.


• Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.


• Support the marketing department with product communication, launch campaigns, and storytelling content.

Objectives

• Ensure competitive and profitable product positioning within the German market.


• Support sales growth through data-driven product and pricing strategies.


• Strengthen the brand perception and credibility of Chinese automotive products in Europe.


• Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

• Strategic and analytical thinker with strong commercial acumen.


• High attention to detail and a proactive, results-oriented mindset.


• Excellent stakeholder management and cross-functional coordination skills.


• Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.


• min. 5 years working experience

Location: Frankfurt am Main