Product Manager

CHERY Deutschland; Frankfurt; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

International work environment

Job summary

CHERY Deutschland in Frankfurt, Germany, seeks a Senior Product Manager to shape market-oriented positioning and strategy for the CHERY brand in the German market. You will translate insights into pricing, product definitions, and differentiation to ensure portfolio competitiveness.

Responsibilities include defining positioning, developing pricing strategies, benchmarking competitors, and coordinating with HQ product planning and engineering to align localization and product specs, while

Qualifications

• 8+ years in product management/marketing within the automotive industry.
• Experience with product positioning, pricing, and competitive analysis.
• Fluent in English; German proficiency preferred.

Responsibilities

• Define product positioning and value proposition for the German market based on customer insights and competitive analysis.
• Develop and maintain pricing strategies, including MSRP positioning and product price structures.
• Conduct competitive benchmarking on product features, specs, technology and pricing.
• Develop key selling points and product differentiation strategies for the local market.
• Monitor market trends, competitor activities and regulatory developments in the German and EU automotive markets.
• Provide structured market intelligence to support strategic product decisions.
• Coordinate with HQ product planning and engineering for localization requirements.
• Support product documentation, training materials and internal product information.
• Collect and analyze customer and dealer feedback to identify opportunities for product improvement.

Skills

Product management

Pricing strategy

Competitive analysis

Cross-functional collaboration

Market intelligence

Education

Bachelor’s degree or higher in relevant field

Job description

Chery is a global automotive group founded in 1997 and has always adhered to a technology-driven development strategy. As a pioneer of technological innovation in China’s automotive industry, Chery is the first Chinese passenger vehicle manufacturer to master the core technologies of engine, transmission, chassis, platform, and new energy systems. It is also the first Chinese automaker to export complete vehicles, CKD parts, engines, and manufacturing technologies overseas.

In China, Chery has been the No.1 passenger vehicle exporter for 23 consecutive years. In 2025, Chery Group’s annual sales exceeded 2.8 million vehicles, with more than 18.53 million users worldwide. Overseas sales exceeded 1.14 million units, while new energy vehicle sales reached 584,000 units, representing a year-on-year increase of 232.7%. Thanks to its steady global growth, Chery ranked No.233 on the 2025 Fortune Global 500 list.

In Germany, we are expanding our presence and building a strong local team to support the launch and growth of the Chery brand.

Your Role

As Senior Product Manager, you will be responsible for driving market-oriented product positioning and product strategy for the Chery brand in the German market. You will translate market insights, customer needs and competitive intelligence into clear product positioning, pricing strategies and product definitions, ensuring the competitiveness of the product portfolio.

Key Responsibilities

• Define product positioning and value proposition for the German market based on customer insights and competitive analysis.
• Develop and maintain pricing strategies, including MSRP positioning, option pricing and product price structures.
• Conduct competitive benchmarking covering product features, specifications, technology and pricing.
• Develop key selling points and product differentiation strategies for the local market.
• Monitor market trends, competitor activities and regulatory developments in the German and EU automotive markets.
• Provide structured market intelligence and analysis to support strategic product decisions.
• Coordinate with HQ product planning and engineering teams to ensure alignment on product specifications and localization requirements.
• Support product documentation, product training materials and internal product information.
• Collect and analyze customer and dealer feedback to identify opportunities for product improvement.

Your Profile

• Bachelor’s degree or above in Business Administration, Automotive Engineering, Marketing or related fields.
• Minimum 8 years of experience in product management, product marketing or market intelligence within the automotive industry.
• Strong experience in product positioning, pricing strategy and competitive analysis.
• Strong analytical capability and ability to translate market data into product strategy.
• Experience working with global HQ structures in an international OEM environment is preferred.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent analytical thinking, presentation and communication skills.
• Fluent in English; German proficiency is highly preferred.

Location

Frankfurt, Germany

What We Offer

• Opportunity to contribute to the launch and expansion of a leading global automotive brand in Europe.
• A dynamic and international working environment with opportunities for professional growth.
• Competitive compensation and benefits package.