Product Lead (User Lifecycle)

justmarkets; Deutschland; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Remote work opportunity

Professional education budget

Medical insurance

Paid vacation

Wellness budget

Zusammenfassung

justmarkets seeks a senior product leader to own the end-to-end lifecycle strategy across web and mobile trading products, connecting acquisition, activation, and retention into a unified journey.

You will lead cross-platform roadmap, craft in‑product triggers, manage event taxonomy and real-time analytics, and partner with CRM/Marketing to align campaigns.

Qualifikationen

• 5+ years in product management, including 2+ years leading lifecycle, retention, or growth products at group/lead level.
• Deep familiarity with growth engineering, event‑driven architectures, user state management, and tools such as Amplitude or Mixpanel.
• Track record in FinTech, trading, crypto, iGaming, or other high-volume B2C transactional products.
• Strong command of mobile and web onboarding flows, in‑app engagement mechanics, and conversion rate optimization.
• Advanced skills in behavioral segmentation, cohort analytics, and unit economics including LTV, CAC, and payback period.
• Proven ability to align product, data science, and engineering teams around shared, quantitatively grounded OKRs.

Aufgaben

• Define and run the cross-platform lifecycle product strategy, roadmap, and OKRs spanning web and mobile app experiences.
• Coordinate lifecycle initiatives with PMs owning acquisition, activation, and loyalty/retention to keep goals aligned.
• Design in-product triggers and contextual UI that move users from sign‑up through to active, habitual trading behaviors.
• Own the behavioral event taxonomy and ensure reliable, real‑time data flow from trading terminals into analytics and operational systems.
• Partner closely with CRM and Marketing leadership so in‑product messaging complements, rather than competes with, external campaigns.

Kenntnisse

Lifecycle management

Growth product management

Data-driven decision making

Cross-functional leadership

Onboarding optimization

Amplitude

Mixpanel

Tools

Amplitude

Mixpanel

Jobbeschreibung

Role overview

Lead the end-to-end user lifecycle strategy across web and mobile trading products, owning the vision that connects acquisition, activation, and retention into a unified journey. This is a senior, leadership-track product role for someone who can blend commercial thinking, behavioral data, and hands‑on product design to grow active, high-value users.

Responsibilities

• Define and run the cross-platform lifecycle product strategy, roadmap, and OKRs spanning web and mobile app experiences.
• Coordinate lifecycle initiatives with PMs owning acquisition, activation, and loyalty/retention to keep goals aligned.
• Design in-product triggers and contextual UI that move users from sign‑up through to active, habitual trading behaviors.
• Own the behavioral event taxonomy and ensure reliable, real‑time data flow from trading terminals into analytics and operational systems.
• Partner closely with CRM and Marketing leadership so in‑product messaging complements, rather than competes with, external campaigns.

Requirements

• 5+ years in product management, including 2+ years leading lifecycle, retention, or growth products at group/lead level.
• Deep familiarity with growth engineering, event‑driven architectures, user state management, and tools such as Amplitude or Mixpanel.
• Track record in FinTech, trading, crypto, iGaming, or other high-volume B2C transactional products.
• Strong command of mobile and web onboarding flows, in‑app engagement mechanics, and conversion rate optimization.
• Advanced skills in behavioral segmentation, cohort analytics, and unit economics including LTV, CAC, and payback period.
• Proven ability to align product, data science, and engineering teams around shared, quantitatively grounded OKRs.

Nice to have

• Direct experience in CFD/Forex brokerage or crypto exchange user lifecycle product management.
• Integrating predictive ML models such as churn or LTV scoring into dynamic in‑app flows.
• Background in growth engineering or product analytics.

Benefits and work setup

• 20 paid vacation days and 10 paid sick leave days per year, plus public holidays.
• Medical insurance, remote work opportunity, and budgets for professional education, language learning, and wellness.