Senior Product Manager - Growth & Acquisition (f/m/d)

LIQID Investments GmbH; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

28 days of vacation

Annual development budget of €1,500

Flexible work models

Monthly lunch allowance

Zusammenfassung

LIQID Investments GmbH in Berlin is seeking a Senior Product Manager – Growth & Acquisition (f/m/d) to lead digital new-client growth. This role involves owning the entire acquisition journey from initial interaction to investment.

Ideal candidates will have over 5 years in Product Management, display analytical prowess, and be fluent in English. The company offers flexible work arrangements, 28 vacation days, and a development budget.

Qualifikationen

• 5+ years of experience in Product Management, Growth, or Digital Product roles.
• Hands-on experience with analytics, tracking, and CRM tools.
• Strong understanding of growth funnels and conversion optimization.

Aufgaben

• Own the full digital acquisition funnel from Website to First Investment.
• Design and optimize exploration and onboarding journeys with Marketing.
• Run A/B tests and experiments across marketing and product surfaces.

Kenntnisse

Product Management

Growth Strategy

Digital Acquisition

Analytical Skills

Communication Skills

Ausbildung

5+ years in Product Management or Digital Product roles

Tools

Analytics Tools

CRM Tools

MarTech Stack

Jobbeschreibung

Your Role

As Senior Product Manager – Growth & Acquisition (f/m/d) you own LIQID’s digital new-client growth end-to-end. From the first website interaction to onboarding and the first investment, you design and scale high-performing acquisition journeys across different channels (digital, offline, mail) in close collaboration with Marketing & Sales. You ensure that brand, messaging and premium positioning are deeply understood and consistently reflected across product, funnel and lifecycle experiences.

What you’ll do:

• End-to-End Growth Ownership: Own the full digital acquisition funnel from Website → Exploration → Signup → Checkout → First Investment. You will define and drive North Star and funnel KPIs across marketing and product. Build sustainable, repeatable growth systems instead of one-off optimizations that will integrate digital user journeys & emphasize our hybrid, human acquisition model.

• Funnel, Conversion & Brand Experience: You design and optimize exploration and onboarding journeys together with Product Design and Marketing, while ensuring consistent premium branding, tone and messaging across all acquisition touchpoints. You translate brand narratives and campaigns into product-native experiences that build trust and drive conversion.

• MarTech, Data & Experimentation: You will own and evolve the MarTech stack together with Marketing (tracking, attribution, CRM, lifecycle tooling), define tracking schemas and user properties for full-funnel visibility and run A/B tests, experiments and PoCs across marketing and product surfaces.

• Thought Leadership with Hands-on Mentality: You act as Product Manager and Product Owner for growth initiatives, co-lead a cross-functional team spanning Engineering, Design and Marketing-adjacent roles. By constantly prioritizing initiatives based on impact, brand fit and strategic alignment, you will evolve as thought leader for digital growth initiatives.

What you bring:

• Background: 5+ years of experience in Product Management, Growth, or Digital Product roles, FinTech or hybrid sales experience is a plus.

• Analytical & Technical Understanding: Hands-on experience with analytics, tracking, CRM tools & MarTech. Strong understanding of growth funnels, conversion optimization, experimentation.

• Communication & Language: Fluent in English (German is a strong plus), able to communicate to different stakeholder groups with ease, while building strong relationships across Product, Design, Marketing and Engineering teams.

• Drive & Motivation: Comfortable in fast-paced, high-ownership scale-up environments. Personal interest in investment topics is a big plus.

What we offer:

• Diversity: Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.

• Flexibility: We don’t complicate your life. You’ll find the right balance with flexible work models, working hours, and remote work options. 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.

• Appreciation: You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas.

• Development: We support your personal and professional growth with an annual development budget of €1,500. Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display.

• Smart Money: As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.

• Well-being: Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.

LIQID is an equal opportunity employer. All qualified applications are considered without regard to race, age, religion, gender, ethnic or national origin, disability, or any other characteristic protected by applicable equal opportunity laws.