Principal Account Manager

Splash; Deutschland; On-site; EUR 90,000 - 130,000; Full time

Job summary

Cvent in Germany is seeking a seasoned account executive to identify and close sales opportunities with corporate clients. You will present products and services, manage relationships with key decision-makers, and collaborate with Sales and Client Services to ensure customer satisfaction and meet revenue targets.

The role requires strong consultative selling, product demonstrations, and closing contracts, with experience in SaaS/hospitality tech.

Qualifications

• Bachelor’s degree required with strong academic performance.
• 5+ years in a customer-facing, revenue-generating role.
• Ability to multi-task in a fast-changing entrepreneurial environment.
• Experience with relationship management, consultative selling, product demonstrations, closing contracts.
• Proficient in MS Office and CRM software such as Salesforce.

Responsibilities

• Identify and close sales opportunities with clients, including renewals, cross-sells, and upsells.
• Present product and service information to corporate accounts.
• Develop relationships with key decision-makers to grow business.
• Collaborate with Sales and Client Services to ensure customer satisfaction and meet sales objectives.
• Forecast sales opportunities and manage revenue pipeline.

Skills

Client relationship management

Consultative selling

Solution selling

Sales pipeline management

MS Office

Salesforce

Education

Bachelor’s degree

Tools

Salesforce

CRM systems

Job description

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI
innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values
professionals who thoughtfully integrate AI into their daily work, delivering exceptional
results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
In this role, you will be charged with identifying and closing sales opportunities with the
clients you manage, such as contract renewals, up-sells, cross-sells, etc. Additionally, you
will provide a high level of quality of service to our customers. You will be required to
demonstrate solution-selling skills and effectively manage internal relationships with the
Sales and Client Services departments to ensure complete customer satisfaction and
meet sales objectives

In This Role, You Will:

• Identify and close sales opportunities with our clients, such as contract renewals, cross-sells, and up-sells (such as adding additional apps to clients’ packages), etc.
• Present products and services information to corporate accounts
• Ensure relationships with key decision-makers for accounts that will provide business are continuously developed and relationships are strengthened and grown
• Work with Sales and Client Services teams to ensure complete customer satisfaction with the Cvent product and organization
• Ensure customer issues are acknowledged and resolved within 24 hours
• Call on existing clients in an effort to meet and exceed individual and department revenue expectations
• Develop and actively pursue list of targeted Key Accounts and create individual plans of action to penetrate these accounts
• Set aggressive goals for annual revenue achievement against each account
• Accurately forecast sales opportunities via pipeline report
• Effectively and accurately manage personal revenue pipeline to maximize all business opportunities
• Monitor and report sales activity within the system
• Perform other duties as assigned

Here’s What You Need:

• Bachelor’s degree is required (strong academic performance is desired)
• At least 5 years of experience in customer-facing, revenue-generating role (more is welcomed)
• Ability to multi-task and ability to work in a dynamic, fast-changing entrepreneurial environment
• Must be able to integrate knowledge across disciplines to include relationship management, consultative selling, product demonstrations, closing contracts, operation/process flow, and product function
• Excellent verbal and written communication skills
• High degree of computer literacy is a must
• This is not a technical position. Relevant experience might include selling CRM or CMS systems, ASP based data systems, Travel or Meeting Planning Services
• Ability to work with MS Office Suite (Word, PowerPoint, Excel) and Salesforce.com or similar contact management software
• Experience selling or managing accounts in SaaS/technology/hospitality space a plus
• Experience working in the Event Management industry a plus