Performance marketing manager for UGC campaigns

Rosental Organics; Berlin; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Bonuses

Nilo.health access

Urban Sports Club

Occupational pension

Professional development budget

Job bike

Deutschlandticket

Product discounts

Karmaclub benefits

Job summary

Rosental Organics in Berlin seeks an experienced UGC Marketing Manager to operationalize and optimize UGC ads on Meta, TikTok and other platforms. You will manage briefs, timelines, and creator selection to build a strong creator pool for long-term collaborations.

You will regularly test formats, review content, and partner with the Performance team to optimize creatives based on KPIs such as ROAS, CAC, CVR, AOV, and new customers.

Qualifications

• You have 2–4 years of experience in UGC or performance marketing.
• You have worked with Meta Ads, TikTok Ads, and analytics tools.
• You have a solid understanding of paid social KPIs.
• You have independently managed paid social budgets (Meta/TikTok).
• You can evaluate performance data and prioritize optimizations.
• You have experience briefing and managing creators.
• You work in a structured way, manage several campaigns in parallel, and meet deadlines.
• You have business-level German (C1) and good English skills.

Responsibilities

• Operational implementation and optimization of UGC ads on Meta, TikTok & Co.
• Briefs, timelines, and creator selection for campaigns.
• Build a high-quality creator pool and develop long-term collaborations.
• Organize testing rounds, review content, and optimize creatives with the Performance team.
• Analyze KPIs such as ROAS, CAC, conversion rate, AOV, and new customer rate.
• Plan content in a structured way (editorial calendar) and improve processes.

Skills

UGC Marketing

Performance marketing

Data analysis

Campaign management

Creative briefing

Budget management

Prioritization

Time management

German C1

English skills

Tools

Meta Ads

TikTok Ads

Analytics tools

Job description

Описание:

We are Rosental, a powerful kick-ass team of over 60 employees, where every person makes a real impact. Our goal is to heal our customers’ skin concerns holistically with innovative products that combine natural ingredients with modern science and promote sustainable well-being.

Задачи:

You understand performance KPIs and know how to turn creator content into real conversion drivers? As a UGC Marketing Manager (m/f/d), you are responsible for the operational implementation and optimization of our UGC ads on Meta, TikTok & Co., with a clear focus on performance, scaling, and creative excellence. You implement UGC campaigns operationally, including briefs, timelines, and creator selection. You build a high-quality creator pool, provide clear briefs and structured feedback, and develop long-term collaborations. You regularly organize testing rounds, review content, and optimize creatives based on data together with the Performance team. You analyze KPIs such as ROAS, CAC, conversion rate, AOV, and new customer rate, and derive concrete measures. You plan content in a structured way (e.g. an editorial calendar), improve processes, and reduce our time-to-ad. You monitor platform and UGC trends and continuously test new formats to scale our campaigns.

Требования:

You have 2–4 years of experience in UGC or performance marketing. You have already worked with Meta Ads, TikTok Ads, and common analytics tools, and have a solid understanding of paid social KPIs. You have already independently managed paid social budgets (Meta/TikTok) and actively scaled campaigns. You can evaluate performance data and prioritize optimizations based on data. You have experience briefing and managing creators and can recognize high-performing content. You work in a structured way, manage several campaigns in parallel, and reliably meet deadlines. Your German is at a business-fluent level (C1), and you also have good spoken and written English skills.

Условия:

• Work-life balance: 28 days of vacation (additional days possible), public holidays in Baden-Württemberg, and Berlin’s International Women’s Day Work model: Hybrid, with at least 3 days per week in the office at the modern C1
• Additional bonus: Attractive bonus system in addition to a fixed salary
• Health: Access to nilo.health for mental fitness and prevention, and Urban Sports Club
• Occupational pension: Contribution toward the occupational pension
• Professional development: Personal professional development budget
• Mobility: Job bike, company car, or subsidized Deutschlandticket
• Products: Discounted Rosental products, as well as other discounts and benefits
• More great benefits in our Karmaclub