Performance Marketing Manager

CLERA; Berlin; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

Clera Labs, Inc. is seeking a hands-on Performance Marketing Specialist to own and optimize paid campaigns for multiple clients. You will plan account structures, learn each client’s market, and drive pipeline through Google, LinkedIn, Microsoft, and Meta advertising.

Ideal candidates have 1+ year of performance marketing, experience with five-figure monthly budgets, and strong conversion tracking. German and English fluency are required. Hybrid in Berlin with initial on-site month.

Qualifications

• 1+ year hands-on performance marketing experience.
• Experience setting up and optimizing Google Ads and LinkedIn Ads.
• Experience owning five-figure monthly ad budgets.
• B2B lead generation experience with measurable results.
• Strong conversion tracking and campaign reporting.
• German (native) and English (fluent).

Responsibilities

• Own advertising accounts and decide strategy.
• Plan account structures and learn each client's business.
• Set up, manage, and optimize paid campaigns across Google, LinkedIn, Microsoft, and Meta.
• Monitor KPIs, tracking, reporting, and act on issues.
• Collaborate with growth consultants and tech specialists to improve lead generation.

Skills

Performance marketing

Google Ads

LinkedIn Ads

Meta Ads

Campaign management

Conversion tracking

Tools

Meta Ads Manager

Microsoft Advertising

AI campaign tools

Job description

About the Role

Join a B2B performance marketing and lead generation team to run paid campaigns for multiple clients. You will own campaign performance and help clients generate predictable, measurable pipeline.

What You'll Do

• Own advertising accounts and make independent decisions about their strategy and development.

• Plan new account structures and quickly learn each client's business and market.

• Set up, manage, and optimize paid search and social campaigns across Google, LinkedIn, Microsoft, and Meta.

• Monitor campaign KPIs, tracking, and reporting, and act promptly on issues and opportunities.

• Work closely with growth consultants and marketing technology specialists to improve lead generation.

What We're Looking For

• At least one year of hands-on performance marketing experience, with a profile suited to an individual contributor role.

• Direct experience setting up and optimizing Google Ads and LinkedIn Ads campaigns.

• Experience owning ad accounts and independently managing five-figure monthly advertising budgets.

• B2B lead generation experience, with results measured through metrics such as cost per lead, return on ad spend, or pipeline.

• Confidence with conversion tracking, campaign measurement, and paid media reporting.

• Experience managing multiple client accounts is useful. Meta Ads, Microsoft Ads, agency experience, and using AI tools in campaign work are also beneficial.

• Native-level German and fluent English.

Compensation & Benefits

Base salary: €50,000 to €70,000 annually. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. The first month is fully on-site.