Performance Creative Strategist (Mid-Level)

Clera; Berlin; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Clera is seeking a skilled designer to join a B2B performance marketing team in Berlin. You will turn client positioning into creative ad work and landing pages, focusing on measurable campaign improvements from concept to completion.

Responsibilities include designing ads and pages in Figma, running tests with performance data, and collaborating with clients to refine creative direction. A portfolio demonstrating ad creative and landing page work is essential.

Qualifications

• Portfolio showcasing ad creative, landing pages, or web design work.
• Experience designing performance ad creatives in Figma or comparable tools.
• Experience creating paid social or paid search creatives and evaluating results (CTR, CPL, conversion).
• Familiarity with Meta Ads and LinkedIn Ads creative requirements; understanding of B2B audiences.

Responsibilities

• Develop creative strategies and design ads and landing pages using performance data.
• Translate B2B positioning into compelling visual designs in Figma.
• Take part in strategy meetings and refine creative direction with clients.
• Plan creative tests by developing hypotheses, variants, and evaluating performance.
• Manage multiple client projects and deliver high-quality work at pace.
• Iterate on designs based on campaign feedback to improve effectiveness.

Skills

Ad creative design

Figma proficiency

Performance metrics analysis

German language

Independent ownership

Tools

Figma

Job description

About the Role

Join a B2B performance marketing team creating ad campaigns and landing pages for clients. You will turn client positioning and offers into creative work designed to improve measurable campaign results, from the initial concept through finished designs.

What You'll Do

• Develop creative strategies and design ads and landing pages using performance data such as click-through rates, cost per lead, and conversion rates.

• Translate B2B positioning and offers into compelling visual designs in Figma.

• Take part in strategy meetings and work with clients to refine creative direction.

• Plan creative tests by developing hypotheses, designing variants, and evaluating performance.

• Manage multiple client projects and deliver high-quality work at pace.

• Use campaign feedback to iterate on designs and improve their effectiveness.

What We're Looking For

• Approximately 1 to 5 years of relevant experience, with a portfolio showcasing your own ad creative, landing page, or web design work.

• Experience designing performance ad creatives in Figma or comparable professional design tools.

• Experience creating paid social or paid search creatives and evaluating results such as click-through rates, cost per lead, or creative test performance.

• Familiarity with Meta Ads and LinkedIn Ads creative requirements, and an understanding of B2B audiences.

• Native-level German skills and the ability to take ownership and deliver independently.

• Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.

Compensation & Benefits

Annual salary range: €45,000 to €65,000. This is a permanent, full-time position with a six-month probation period. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. During the first month, the role is full-time on-site.