Paid Search Consultant

Making Science Group S.A.; Hamburg; On-site; EUR 55,000 - 90,000; Full time

Job summary

Making Science Group S.A. is seeking a Paid Search Consultant to lead SEM strategies for national and international clients. The role focuses on Google Ads, Search Ads 360, and Bing Ads, with AI-driven optimization and automation.

You will work closely with clients to define objectives and track progress. You will contribute to cross-functional teams, leverage advanced AI tools, and drive efficiency through innovative technologies while maintaining strong client communications in English and

Qualifications

• 4+ years of experience in paid search campaign execution and management.
• Experience leveraging Generative AI to optimize ad copy and strategy.
• Strong analytical skills with data-driven decision making.
• Proven ability to work with cross-functional teams and clients.

Responsibilities

• Act as a strategic consultant to national and international large accounts for SEM strategies.
• Create and manage Google Ads, Search Ads 360 and Bing Ads campaigns.
• Design AI testing roadmaps and implement automation scripts.
• Manage Business Manager and other platforms in depth.
• Collaborate with clients to define objectives and follow roadmaps.
• Maintain daily client communication to review campaigns and results.
• Drive efficiency through process improvements and new technologies.

Skills

Strategic consulting

Campaign management

AI testing roadmaps

Client communication

Process improvement

Data analysis

English (C1)

German fluency

Tools

Google Ads

Search Ads 360

Bing Ads

Gemini

ChatGPT

Claude

Agent Space

LLMs

Google AI Studio

NotebookLM

Job description

Career Opportunities: Paid Search Consultant (1723)

Requisition ID1723-Posted08/28/2026-Germany

The Advertising Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data.
In Advertising, we are not about words, we are about results. Since we are a large team, we always work to promote teamwork and learning from each other. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients.We are a winning team, and we have a great time working as a team. We always challenge ourselves, to foster professional and personal growth.

What we’d like you to do

• Act as a strategic consultant to different national and international large accounts for all their SEM Strategies.


• Create strategies on the main searchers. Create, manage and track search Ads campaigns on Google Ads, Search Ads 360 and Bing Ads.


• Design AI testing roadmaps and implement custom automation scripts.


• Manage Business Manager and other platforms in depth.


• Work closely with the clients to define objectives and follow-up on agreed roadmaps.


• Maintain daily communication with the clients to review campaigns, results, and propose innovative strategies. Participate actively in meeting with clients.


• Responsible for seeking efficiency and resolving it through process improvement and implementation of new technologies or improvement in their use

What we’d like you to bring

• We are looking for someone who is proactive and eager to learn, with the ability to adapt to new challenges with a positive attitude.


• At least 4 years of experience performing similar tasks in other marketing agencies or clients, focused on the execution and management of Paid Search campaigns, leveraging Generative AI (Gemini, ChatGPT, Claude) to optimize ad copy and strategy.


• Strong critical thinking and problem-solving skills, with a strategic mindset and a hands-on approach to tackling challenges utilizing Agent Space and LLMs.


• Strong analytical skills, with a knack for working with data and generating insights supported by AI models.


• Technical familiarity with AI development environments (Google AI Studio) and RAG tools (NotebookLM) to build custom solutions and manage knowledge bases efficiently.


• Excellent communication and client management skills, with the ability to collaborate effectively with both internal teams and clients.


• Experience in project coordination and management, with a keen eye for detail.


• You have a C1 level of English, both spoken and written.


• Fluent in German both spoken and written.

Nice to have / Plus:

• Strong proficiency in visual Generative AI tools (Midjourney, Nano Banana) to conceptualize and create high-quality creative assets for campaigns.


• GA4: Basic and Advanced Concepts for Cross-Channel and Business-Level Analysis.

Challenge the future with us - Join our Making Science team!