Paid Media Growth Manager (m/f/x)

inne; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Urban Sports Club membership

BVG tickets subsidy

Snacks and drinks in office

Monthly team lunches

Virtual Stock Options Program

Company pension plan

Hybrid office concept

Central Berlin location (dog-friendly)

Job summary

inne, a femtech startup in Berlin, seeks a Paid Media Growth Manager to drive customer acquisition, revenue growth, and brand visibility through paid media campaigns across Meta, Google Ads, TikTok and more.

You will own strategy and hands-on optimization, ensure compliance with restricted accounts, and collaborate with creative and analytics teams to maximize ROI.

Qualifications

• 3-4 years of experience in paid media management, digital marketing, or a related role.
• Experience with restricted accounts / industries (Medical, Financial, etc)
• Deep direct to consumer experience.
• Strong expertise in SEA and PPC, with hands-on experience managing campaigns on Google Ads and Meta Ads Manager.
• Analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• High proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, Google Sheets and Excel.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Self-starter with a proactive approach to problem-solving and an eye for detail.
• Native German speaker with fluency in English.

Responsibilities

• Develop and execute effective paid media strategies across channels including Meta (FB/IG), Google Ads, TikTok and other relevant platforms.
• Manage and optimize ads, creatives, messaging and collaborate deeply on the end-to-end funnel with landing pages.
• Manage and improve SEA and PPC campaigns to ensure cost efficiency and high ROI.
• Conduct keyword research and audience targeting to maximize campaign performance.
• Monitor, analyze, and report on key metrics such as CTR, CPA, ROAS, and LTV.
• Collaborate with the creative team to produce ad creatives, including graphics, videos, and other promotional materials.
• Stay updated on trends in digital advertising and identify new opportunities for growth.
• Test and implement new platforms, ad formats, and campaign strategies to drive continuous improvement.
• Develop and present performance insights and recommendations to leadership.

Skills

Paid media management

Digital marketing

SEA

PPC

Analytics

Google Analytics

Google Ads

Meta Ads Manager

Google Sheets

Excel

German (native)

English (fluent)

Tools

Google Analytics

Google Ads

Meta Ads Manager

Google Sheets

Excel

Job description

ABOUT THE COMPANY

inne is the next generation of female health having built the world’s first natural contraceptive based on saliva.

We are an interdisciplinary team who has seen first hand how women’s need for female health education and accurate fertility insights have been underserved.

We have developed our first innovative biotech product which enables women to analyse fertility hormones in their saliva. With this insight, we want to follow our mission to help women tune into their bodies and make informed decisions about their fertility, sexuality and overall female health!

We are pushing the boundaries of science, technology and design and are guided by our values. If you want to be part of creating a wave in female health you have come to the right place!

YOUR MISSION

We are seeking a skilled, entrepreneurial and performance-driven Paid Media Growth Manager to join our femtech startup as an integral part of our team. In this full-time role, you will be responsible for driving customer acquisition, revenue growth, and brand visibility through strategic management of paid media campaigns and growth initiatives. This is both strategy and operations: we want you to collaboratively develop the strategy together and then you would be hands-in the platforms optimizing, iterating, scaling to success.

Required: Experience with restricted Meta/Google accounts. We are a medical company and are under restrictions with the paid media platforms.

In this role you will:

• Develop and execute effective paid media strategies across channels including Meta (FB/IG), Google Ads, TikTok and other relevant platforms.

• Manage and optimize ads, creatives, messaging and collaborate deeply on the end-to-end funnel with landing pages.

• Manage and improve SEA (Search Engine Advertising) and PPC (Pay-Per-Click) campaigns to ensure cost efficiency and high ROI.

• Conduct keyword research and audience targeting to maximize campaign performance.

• Monitor, analyze, and report on key metrics such as CTR, CPA, ROAS, and LTV.

• Collaborate with the creative team to produce ad creatives, including graphics, videos, and other promotional materials.

• Stay updated on trends in digital advertising and identify new opportunities for growth.

• Test and implement new platforms, ad formats, and campaign strategies to drive continuous improvement.

• Develop and present performance insights and recommendations to leadership.

ABOUT YOU

Essential to have:

• 3-4 years of experience in paid media management, digital marketing, or a related role.

• Experience with restricted accounts / industries (Medical, Financial, etc)

• Deep direct to consumer experience.

• Strong expertise in SEA and PPC, with hands-on experience managing campaigns on Google Ads and Meta Ads Manager.

• Analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• High proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, Google Sheets and Excel.

• Excellent communication skills and ability to collaborate with cross-functional teams.

• Self-starter with a proactive approach to problem-solving and an eye for detail.

• Native German speaker with fluency in English.

Nice to have:

• At least 2 Excel spreadsheets open in the background as you read this.

• Experience in the femtech, healthtech, or wellness sectors.

• Familiarity with other advertising platforms such as TikTok, Pinterest, Taboola or LinkedIn.

• Understanding of SEO principles and how they complement paid media strategies.

• Experience with CRM and marketing automation tools (e.g., HubSpot, Klaviyo).

• A passion for data and experimentation, with a track record of testing and learning in digital campaigns.

WORKING WITH US

Being part of our team means joining us on a journey.

We discover, we learn, we create – and we do so with compassion at the heart of everything we do. Our goal is to shed light on the connection between hormones and women's health and to create new resources for women to gain a deeper understanding of themselves.

OUR OFFER AND BENEFITS

• M-membership at Urban Sports Club
• Subsidy for BVG-Firmentickets (public transportation)
• High-quality snacks and drinks in the office and monthly team lunches
• Opportunity to participate in the Virtual Stock Options Program
• Company pension plan
• Hybrid office concept
• Beautiful, central, and dog-friendly office location in Berlin
• A chance to do meaningful work in a growing startup that has developed its own innovative product
• A pleasant and friendly work environment with a diverse group of motivated, talented, and visionary colleagues