Nationaler Key Account Manager

Diageo; Hamburg; On-site; EUR 90,000 - 120,000; Full time

Job summary

Diageo in Hamburg seeks an experienced Senior Key Account Manager (NKAM) to translate customer strategy into sustainable growth with German retailers. You will lead negotiations, develop customer-focused plans based on market insights, and collaborate across functions to maximize ROI.

You’ll monitor promotions, forecast demand, and manage trade spend with precision, using Nielsen and GfK data to strengthen propositions.

Qualifications

• University degree in business administration/economics.
• +5 years’ strong experience in sales and negotiation, preferably in FMCG and with German retailers.
• Fluent in German and English.

Responsibilities

• Build strong relationships with internal and external stakeholders.
• Develop and execute customer-focused commercial plans based on market, customer, and competitor insights.
• Lead customer negotiations and identify growth opportunities.
• Monitor promotions and competitor activities to maximize business performance.
• Manage trade investment effectively to deliver strong ROI and customer value.
• Use market data (e.g. Nielsen, GfK) to develop customer propositions and support decision-making.
• Oversee forecasting, order management, SKU administration, and trade spend processes with high attention to detail.

Skills

Sales experience

Negotiation

German language

English language

Analytical skills

Team player

Education

University degree in business administration/economics

Job description

About the Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

Purpose of the Role Executes a customer strategy that drives sustainable growth, ensures we deliver on our financial targets, and continuously working on identifying future opportunities, aligning cross-functional resources, and creating shared value for both the customer and the business.

• Build strong relationships with internal and external stakeholders, driving collaboration and win-win outcomes.
• Develop and execute customer-focused commercial plans based on market, customer, and competitor insights.
• Lead customer negotiations and identify new growth opportunities.
• Monitor and analyse sales promotions and competitor activities to maximize business performance.
• Manage trade investment effectively to deliver strong ROI and customer value.
• Use market data (e.g. Nielsen, GfK) to develop customer propositions and support decision-making.
• Oversee forecasting, order management, SKU administration, and trade spend processes with high attention to detail.

About You

• University degree (or equivalent), ideally in business administration/economics.
• +5 years’ strong experience in sales and negotiation, preferably in an FMCG environment and with German retailers.
• Multi level negotiation (regional, national, international for NKAM)
• Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, strong analytical skills
• Fluent in German and English required

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best.

You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Employer & Location

Worker Type :Regular

Primary Location:Hamburg

Additional Locations :

Job Posting Start Date : 2026-10-09

Company Overview

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

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