Marketing Strategy & Activation Lead, EMEA

Interface; Weinheim; On-site; EUR 90,000 - 130,000; Full time

Job summary

Interface is seeking a Marketing Strategy & Activation Lead, EMEA, to adapt global marketing strategies for diverse EMEA markets, ensuring local relevance while maintaining brand consistency across nora and Interface. It coordinates launches and regional programs across multiple channels.

You will develop sales enablement tools, manage events and mill tours, and collaborate with Sales, Product and Design to drive regional growth.

Qualifications

• Strong marketing background in B2B with 3+ years experience.
• Bachelor's or master's degree in Marketing or equivalent.
• Ability to translate insights into actionable plans.
• Strong planning, prioritisation and project management across regions.
• Excellent communication and presentation skills.
• Analytical mindset using reporting and performance insights.
• Digital mindset with AI-enabled tools and workflow automation.

Responsibilities

• Adapt global marketing strategies into regional activation plans.
• Support planning; participate in operating planning roadmaps.
• Coordinate global product launches across channels.
• Develop sales enablement tools and content.
• Plan and execute EMEA events and mill tours.
• Collaborate with Commercial org, Product, Sales, and Global teams.
• Monitor ROI and KPI performance.

Skills

Marketing

B2B marketing

Campaign management

Project management

Communication skills

English fluent

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing or equivalent

Master's degree (optional)

Tools

CRM platforms

Canva

Adobe Creative Suite

Job description

Interface is a global flooring and sustainability leader dedicated to rethinking how spaces work for people and the planet. Our portfolio includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs. Across every brand, we innovate in a way that combines design, performance, and sustainability—without compromise.

Trusted by architects, designers, and building professionals worldwide, we help bring bold visions to life with solutions that deliver real, measurable impact. Building on more than 30 years of sustainability progress and industry-first innovation, we remain 'all in' on our goal of becoming carbon negative by 2040, without the use of offsets.

Location

Germany - at our office in either Krefeld or Weinheim

The Netherlands - at our office in Scherpenzeel

United Kingdom - at our office in Halifax, West Yorkshire

Role Purpose

The Marketing Strategy & Activation Lead, EMEA is responsible for adapting and activating global marketing strategies across diverse EMEA markets, ensuring strong local relevance while maintaining brand consistency. The role connects global strategy, regional priorities, and local execution, supporting segment growth across multiple countries with varying cultural, commercial, and market dynamics. It co-ordinates and implements global and EMEA marketing programs targeted at A&D, end users, distributors and dealers that increase the company’s brand presence (nora and Interface) and market share. It also drives efficiency through streamlined processes across EMEA and manages the EMEA Event & Awarehouse Coordinator to drive execution on events + Mill tours.

Key Responsibilities

Marketing Planning & Campaign Management

• Adapt global marketing strategies and projects into relevant, commercially focused EMEA activation plans that reflect regional market needs, cultural nuances and customer priorities.
• Contribute to EMEA annual operating planning, strategic marketing roadmaps and key regional initiatives, acting as a strong partner to the Director, EMEA Marketing Activation.
• Support EMEA-wide strategic initiatives with focus on accelerating our segment approach, translating priorities into actionable marketing programmes that drive regional impact.
• Plan and coordinate integrated Global Product launches and campaigns across digital, offline and sales channels, including localisation, stakeholder alignment, launch readiness, training, translation and post-launch follow-up.
• Develop and maintain sales enablement tools, marketing materials and platforms that support customer conversations, improve usability and create consistent processes across EMEA markets.
• Coordinate EMEA internal communications (e.g. on my.interface), website updates and content enhancements in close alignment with Global Communications and regional stakeholders.
• Plan and execute key EMEA events (internal/external), and support region specific strategic fairs, trade shows and mill tour experiences in our production sites across EMEA, ensuring impactful execution aligned with brand and commercial objectives.
• Partner closely with the Commercial Organisation, ASDs, Product and Sales teams, as well as Global Marketing, regional Marketing and Concept Design teams to ensure strong alignment, clear priorities and effective execution across EMEA.
• Build strong relationships with industry partners, key customers, external agencies and vendors to strengthen marketing effectiveness and regional relevance.

Leadership & Team Development

• Lead and support the development of the EMEA Event & Awarehouse Coordinator to ensure clear priorities, strong execution and continuous improvement.
• Set clear objectives, provide regular feedback and manage performance and development plans to support team growth and delivery excellence

Budget, Analytics & Market Intelligence

• Manage responsible spend of EMEA Awarehouse/Event budgets, and a strong focus on ROI.
• Monitor EMEA marketing performance and key KPIs, including campaign, website and digital activation metrics, using data-driven insights to optimise team efforts and marketing effectiveness.
• Conduct market, competition and competitor analysis across EMEA to identify emerging trends, opportunities and potential threats, providing relevant insights for regional planning and activation.
• Support the EMEA Marketing Director with quarterly reporting and tracking against key AOP targets, ensuring reports and senior stakeholder presentations are consistent, timely and actionable.
• Act as a regional and multi-market marketing lead with a strong understanding of customer needs, competitive dynamics, segment priorities and commercial opportunities across EMEA.

Scale & Scope of the role

• Reports into the Director EMEA Marketing Activation.
• 1 direct report. Leads the EMEA Event & Awarehouse Coordinator
• Works closely with Global & EMEA regional Marketing teams, Product and Design and external partners where required.
• Support in representing EMEA Marketing in relevant global workstreams, product/design forums and strategic projects.
• Some travel across EMEA and to our production sites

Knowledge, Skills and Experience

• A strong marketing background and experience of working within B2B organisations. (>3 years)·
• Bachelor's or master's degree degree in Marketing or equivalent
• Able to connect brand & Marketing thinking with commercial objectives and translate customer, market and product insights into action.
• Strong planning, prioritisation and project management skills across regions. Proven ability to manage complex launches and campaigns across markets. Ability to influence and engage others, bringing them on the journey.
• Excellent communication, facilitation and presentation skills.
• Analytical mindset and ability to use reporting, CRM data, customer feedback and performance insights to guide decisions.
• Digital and technology mindset, including openness to AI-enabled tools, workflow automation and design technology improvements.
• Confident user of Microsoft Office, CRM platforms, and Canva, with familiarity with Adobe Creative Suite considered a plus.
• Fluent English, with excellent verbal and written communication skills.
• High intercultural competence and ability to lead effectively in diverse, international environments.

Learn more about Interface (NASDAQ: TILE) and our brands at interface.com and FLOR.com. Join us on Facebook, Instagram, LinkedIn, and Pinterest.