Local Marketing Manager (f/m/x) for Storage24

PeopleX; München; Vor Ort; EUR 48.000 - 72.000; Vollzeit

Zusammenfassung

Storage24 seeks a Marketing Specialist (f/m/x) to own local marketing across all parks in Germany and other European markets. You will buy media, manage listings, and brief vendors directly, supported by a small team.

You will drive GBP presence, local SEO, and park-level campaigns to maximize occupancy. You will work hands-on across OOH, digital, and real-world channels, coordinating with park managers and teams to hit monthly targets and optimize performance.

Qualifikationen

• 3+ years of local/field or multi-location marketing in a multi-site service business.
• Hands-on experience managing Google Business Profiles across multiple locations.
• Experience planning hyperlocal campaigns across both digital and offline channels.
• Experience planning and buying OOH media—briefing a media owner, negotiating inventory, and managing production.
• Familiarity with CRM tools for lead tracking, HubSpot preferred.
• A data-driven instinct—you know which metrics matter, and you act on them.
• Fluent in German and English; French is a plus.
• A can-do mindset, high motivation, and openness to learning.

Aufgaben

• Own local marketing across all markets and manage media buying, listings, and vendor briefs yourself with a small support team.
• Own GBP presence across parks: profiles, photos, reviews, local pack ranking, accurate and compelling listings.
• Plan and buy OOH media for park-level campaigns, brief and manage production vendors end-to-end.
• Lead local demand generation for new park openings and coordinate offline activation to hit occupancy targets.
• Manage ads strategy on ImmoScout and LeBonCoin to generate leads and hit monthly targets.
• Define and execute local SEO strategies: city pages, local keywords, citations, and content coordination.
• Collaborate with park managers, commercial teams, performance marketing, and external vendors.

Kenntnisse

Local marketing

GBP management

OOH planning

CRM tools

Data-driven

German language

English language

Multisite marketing

Tools

HubSpot

ImmoScout

LeBonCoin

Jobbeschreibung

What you can expect

Hi, I'm Shreyansi, Head of Marketing at Storage24 - and I'm looking for someone to join as Marketing Specialist (f/m/x) to own local marketing across all our Storage24 parks, in every country we operate in (Germany, France, Austria, Norway, Denmark).

We've built a network of 200 parks across 5 countries, and now we're doubling down on making sure every single one of them wins locally. That means Google Business Profiles that actually convert, OOH campaigns that get booked and installed without a hitch, and local SEO that puts every park on the map the moment someone searches nearby. This role is where that happens.

You won't be managing an agency's execution of your strategy - you'll be buying the billboard yourself. You'll brief the vendor, negotiate the inventory, sign off on the installation, and then check the numbers to see if it worked. If you fix a GBP listing on Monday, you'll see it move in the local pack by Thursday, and see occupancy shift within the month. That's the loop you'll be running, at scale, across Europe.

You don't know Storage24 yet?

Storage24 is the European market leader in XXL self-storage and flexible space solutions. We help private individuals and businesses make room for what matters - through innovative, customer-centric drive-up storage facilities. After a phase of rapid growth, we're now building the local playbook that will carry us through the next 200 parks - and this role sits right at the centre of it.

YOUR MISSION

Own the local playbook. Execute it yourself. Make every park findable, bookable, and full.

As our Marketing Specialist (f/m/x), you'll take full ownership of local marketing across all our markets. This isn't a strategy-and-handoff role - you'll be the one buying the media, managing the listings, and briefing the vendors yourself, with a team of four around you for support.

• Local visibility & GBP: Own the Google Business Profile presence across every park - profiles, photos, reviews, local pack ranking. Make sure each location is findable, accurate, and compelling the moment someone searches nearby.
• OOH & signage: Plan and buy out-of-home media for park-level campaigns - directional signage, billboards, local formats. Brief and manage production vendors, end-to-end, from site selection through installation sign-off.
• New park launches: Lead local demand generation for new park openings across markets. Define and execute the offline activation plan to hit occupancy targets from day one, working closely with performance marketing and sales - including hands-on PR tasks for each launch.
• Real estate platforms: Own the ads strategy on platforms like ImmoScout and LeBonCoin, generating leads and hitting monthly targets across parks and markets.
• Local SEO: Define and execute local SEO - city page optimisation, local keyword ownership, citation management - briefing and quality-controlling content with our content resources.
• Cross-functional coordination: Work closely with park managers, commercial teams, our performance marketing manager, and external vendors to keep everything moving.

What we expect from you

• At least 3 years of experience in local, field, or multi-location marketing in a multi-site service business (e.g. self-storage, real estate, fitness, parking, healthcare, retail, franchise, or mobility)
• Hands-on experience managing Google Business Profiles across multiple locations
• Experience planning hyperlocal campaigns across both digital and offline channels
• Experience planning and buying OOH media - you know how to brief a media owner, negotiate inventory, and manage production
• Familiarity with CRM tools for lead tracking, HubSpot preferred
• A data-driven instinct - you know which metrics matter, and you act on them
• Fluent in German and English; French is a plus
• A can-do mindset, high motivation, and genuine openness to learning

What we offer you

WHY YOU SHOULD JOIN

• Real ownership from day one - 200 parks, 5 countries, one person owning the local playbook, with a team supporting you
• You report directly to the Head of Growth Marketing, with a direct line into how local marketing shapes the bigger growth story
• Fast feedback loops - fix something Monday, see it move by Thursday, see occupancy shift within the month
• Every new park launch is a case study with your name on it
• Want to bring in a new tool or try a different way of doing things? You have the freedom to test it - this role is yours to shape, not a fixed script to follow

We value diversity and promote equal opportunities for all employees. Applicants with disabilities or equivalent health conditions("Schwerbehinderung" or "Gleichstellung") are strongly encouraged to apply and will be given preference if equally qualified. If applicable, please feel free to mention this in your application.