Marketing Operations Manager (f/m/d)

Shandalf; München; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Modern hardware

Buddy onboarding

EGYM Wellpass

DeutschlandTicket/JobRad

Nilo Health coaching

30 days vacation

Remote work flexibility

Relocation support up to €2,000

Zusammenfassung

Shandalf Munich-based B2B SaaS company seeks a Marketing Operations Manager to be the right hand of the VP of Marketing. You will translate analyses into actionable recommendations, manage campaign operations, lead routing, and MQL-to-SAO conversions, and define turnaround times with RevOps and Sales.

You’ll drive funnel analytics, oversee partner pipelines, plan channel goals, and ensure Salesforce and marketing data deliver reliable measurements.

Qualifikationen

• 3+ years in marketing operations, demand-generation, or revenue ops in B2B SaaS or consulting.
• Fully responsible for a marketing automation platform (HubSpot/Marketo/Pardot): campaigns, journeys, data quality & compliance.
• Funnel analytics and attribution; understand drivers per funnel stage.
• Salesforce practice with leads, campaigns and routing.
• Measure marketing by pipeline and revenue, and make data-driven recommendations.
• Experience handing over marketing to sales with definitions and response times.
• Daily use of AI and ability to build small automations.
• Fluent German and English (C1).
• Nice-to-have: partnerships/channel, ABM, SQL/Snowflake/Clay, Gong.

Aufgaben

• You are the right hand of our VP of Marketing, translating analyses into decision-ready recommendations and implementing them.
• You manage campaign operations, lead routing, and MQL-to-SAO conversion, defining handovers with response times with RevOps and Sales.
• Your analyses assess marketing and partnerships impact to inform investments.
• Partner-sourced and partner-influenced pipelines receive the same care, routing, and attribution as inbound/outbound pipelines.
• Plan pipeline goals for each channel and calendar, adjusting throughout the year with the VP of Marketing.
• Ensure marketing automation, Salesforce campaigns, and data quality come together to deliver reliable measurements.

Kenntnisse

Marketing operations

Demand generation

Revenue operations

B2B SaaS experience

German/English communication

Tools

HubSpot

Marketo

Pardot

Salesforce

AI automation

Jobbeschreibung

Shandalf is running this search on behalf of a client, a Munich-based B2B SaaS company of around 140 people selling into public administration, healthcare and industry. They are building out Revenue Operations, and this is the marketing half of that build.

I run the search myself, from first conversation to offer. Applications come directly to me and you will hear back either way.

Marketing Operations Manager (f/m/d)

Munich

Your tasks

• You are the right hand of our VP of Marketing and act as a sparring partner. You translate analyses into clear "so-whats" and decision-ready recommendations, and then implement them.
• You manage campaign operations, lead routing, and MQL-to-SAO conversion, and define binding handovers with response times together with RevOps and Sales.
• Your analyses of the impact of marketing and partnerships provide the basis for investment decisions.
• Partner-sourced and partner-influenced pipelines receive the same operational care, routing, and attribution from you as inbound and outbound pipelines.
• Together with our VP of Marketing, you plan pipeline goals for each channel, campaign calendar and capacity, and adjust accordingly throughout the year.
• Your marketing automation platform, Salesforce campaigns, and data quality all come together, and you deliver reliable measurements.

Your profile

• You have 3+ years of professional experience in marketing operations, demand-generation operations, or revenue operations with a marketing focus in B2B SaaS, or you come from a consulting background and manage corresponding projects.
• You were fully responsible for a marketing automation platform like HubSpot, Marketo, or Pardot: campaigns, journeys, data quality, and compliance.
• Funnel analytics and attribution: You have set up or further developed models and know the conversion drivers for each funnel stage.
• Salesforce practice with leads, campaigns and routing
• You measure marketing in terms of pipeline and revenue and make recommendations based on this data.
• You have already made handovers between marketing and sales binding, with definitions and response times.
• You work with AI daily and build small automations yourself.
• You communicate confidently in German and English (at least C1 level).
• A plus, but not a requirement: Partnerships or channel experience. Account-based marketing. SQL, Snowflake, or Clay. Experience with Gong.

What we offer

• A friendly and supportive environment: A team of approximately 140 people who will welcome you with open arms, support you, and with whom you will have a lot of fun.
• Comprehensive onboarding & modern equipment: On your first day, you'll receive an onboarding package including modern hardware (headset, monitor, etc.). If you're a developer, you can choose your own hardware. During your first few weeks, you'll be assigned a buddy and go through a structured onboarding process.
• Sports or shopping: With EGYM Wellpass, you can access a wide range of sports and wellness offers throughout Germany. Prefer home workouts or shopping? No problem! Choose a €50 voucher per month.
• JobRad or DeutschlandTicket: Choose whether you prefer to have your JobRad or DeutschlandTicket subsidized. If you opt for the DeutschlandTicket, you only pay an additional €23. And the best part is that you can still sign up for a JobRad contract – it just won't be subsidized.
• Boost your (mental) well-being with Nilo Health: Book 1:1 coaching sessions with leading psychologists or access countless workshops and roundtables on various topics – whether personal or professional.
• Take a break from your daily work routine with 30 days of vacation: Here you can rest and relax, and then come back and get started again with us.
• Working remotely: We're happy to see you in the office! We have all sorts of treats and other benefits to make working together not only fun but also enjoyable. Working remotely is completely flexible in most teams, and possible in some teams by arrangement.
• Moving? We've got you covered! Are you relocating for your new job with us? We'll support you with up to €2,000 to ensure your start with us is as smooth as possible.