Marketing Specialist

Zoomlion Europe GmbH; Frankfurt; Presencial; EUR 50 000 - 70 000; Tempo integral

Resumo da oferta

Zoomlion Europe GmbH in Frankfurt is seeking a Marketing Specialist/Coordinator to lead digital marketing, content creation, and analytics within the construction machinery sector. You will bridge local operations with the China Headquarters, ensuring consistent branding and global alignment.

Responsibilities include SEO, email marketing, multimedia production (photos, videos, drone footage), and HQ reporting, with cross-functional collaboration across marketing, design, and sales teams.

Qualificações

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Industrial, B2B, or construction machinery sector experience preferred.
• Proficiency in English; Mandarin a plus.
• Experience with photo/video editing software and drone operation licenses (if required locally).
• Strong knowledge of SEO, Google Analytics, and email marketing platforms.
• Proficiency in graphic design tools (InDesign, Illustrator, or Canva) and MS Office.

Responsabilidades

• Oversee digital marketing campaigns and performance analysis.
• Manage SEO, content creation, and lead generation.
• Produce multimedia assets including photos, video, and drone footage.
• Prepare monthly marketing reports for HQ.
• Translate and update brochures, catalogs, and documents.
• Align branding with global guidelines.
• Execute email marketing campaigns.
• Coordinate events and trade shows.

Conhecimentos

SEO

Email marketing

Content creation

Digital marketing

Analytics

English proficiency

Branding

Project management

Drone operation

Graphic design

Adobe Premiere

Photoshop

InDesign

Illustrator

Canva

Google Analytics

MS Office

Formação académica

Bachelor’s degree in Marketing/Communications/Business Administration

Ferramentas

Adobe Premiere

Photoshop

InDesign

Illustrator

Canva

Google Analytics

MS Office

PowerPoint

Excel

Descrição da oferta de emprego

Job Title: Marketing Specialist / Coordinator

Job Summary

We are seeking a dynamic and versatile Marketing Specialist to oversee and execute our marketing strategies within the construction machinery sector. In this role, you will handle a diverse range of responsibilities, from digital marketing and content creation to corporate reporting and event management. You will serve as a key bridge between our local operations and our China Headquarters, ensuring brand consistency and driving our market presence.

Key Responsibilities

• Digital Marketing & Analytics: Plan and execute sector-specific digital marketing campaigns. Manage SEO, content creation, and performance analysis to optimize lead generation.
• Multimedia Production: Conduct and edit high-quality photography, video, and drone footage for marketing and corporate use.
• HQ Reporting: Prepare and deliver monthly marketing performance reports and updates directly to the China Headquarters.
• Print & Content Management: Manage, translate, and update brochures, catalogs, and technical documents. Correct layouts/designs and prepare files for print.
• Strategic Alignment: Align branding, messaging, and marketing strategies with global corporate guidelines.
• Email Marketing: Convert design assets into mailing formats and execute regular email marketing campaigns targeting potential and existing clients.
• Supplier & Administrative Management: Prepare, order, and track business cards. Manage vendor relations, supplier tracking, and payment processes.
• Inventory Control: Maintain stock levels for marketing materials and organize the distribution of brochures, catalogs, and promotional items to sales teams.
• Graphic Design: Support cross-functional design needs ranging from social media graphics to internal corporate documents, ensuring strict brand consistency.
• Presentations & Event Management: Create and deliver corporate presentations for sales pitches, events, and client meetings. Coordinate and independently manage trade shows and exhibitions, including booth preparation, logistics, and marketing materials.
• Asset Library Management: Organize and maintain a structured library of marketing assets (photos, videos, technical documents) for internal and external use.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in marketing within the industrial, B2B, or construction machinery sectors is highly preferred.
• Proficiency in English (written and verbal) is mandatory for HQ reporting; knowledge of Mandarin is a strong plus.
• Hands-on experience with photo/video editing software (e.g., Adobe Premiere, Photoshop) and drone operation licenses (if required locally).
• Strong knowledge of SEO, Google Analytics, and email marketing platforms.
• Proficiency in graphic design tools (InDesign, Illustrator, or Canva) and MS Office (PowerPoint, Excel).
• Excellent organizational, communication, and project management skills.