Marketing Specialist

IAS - Industrial Application Software; Karlsruhe; On-site; EUR 50,000 - 70,000; Full time

Job summary

Industrial Application Software GmbH is seeking a Marketing Specialist to drive digital campaigns and marketing operations. You will work with the marketing manager to design online and offline campaigns, manage social media content, and optimize our web presence.

You will analyze web traffic, conduct market research, and collaborate across teams to align messaging with business goals. This role offers growth opportunities in a globally active company and an agile environment.

Qualifications

• Excellent communication and interpersonal skills.
• Solid knowledge of B2B technology, international trade, software and ERP.
• 5+ years of PR or executive communications experience.
• Well-versed in writing for multiple digital formats—Emails, articles, blog posts, social media updates, and collateral.
• 5+ years of PR and marketing experience.

Responsibilities

• Develop and implement advertising campaigns and strategies with the marketing manager.
• Plan and support promotional events and contests.
• Cultivate cross-marketing partnerships with other businesses.
• Produce and share content on social media.
• Optimize websites for search engines.
• Analyze web traffic data.
• Conduct customer surveys to understand market groups.
• Coordinate with teams for development and standardization of digital assets.

Skills

Communication skills

B2B technology knowledge

PR and marketing experience

Content creation/digital writing

ERP software knowledge

Team collaboration

Job description

We are looking for you as soon as possible in full-time and are looking forward to your application.

As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.

• Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)
• Plan and support promotional events and contests
• Cultivate cross-marketing partnerships with other businesses
• Produce and share content on social media
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to gain a better understanding of market groups
• Coordinating with the organizational teams for the development and standardization of digital assets belonging to the company
• Monitoring the performance of the digital assets and providing recommendations for performance improvement
• Researching the digital trends and marketing technology tools that are aligned with digital marketing strategies, and providing implementation suggestions
• Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
• Assist in the formulation of strategies to build a lasting digital connection with.our worldwide offices
• Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
• Identify trends and insights.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)
• Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences.
• Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology.
• Take charge of our PR strategy, liaising with external partners and agencies across the globe.
• Coordinate and prep executive attendance at conferences and events, including speaking opportunities.Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channels

Qualifikation

• Excellent communication and interpersonal skills
• Solid knowledge of B2B technology, international trade, software and ERP
• 5 + years of PR or executive communications experience.
• Well-versed in writing for multiple digital formats—Emails, articles, blog posts, articles, social media updates, sales collateral, infographics, and others.
• 5+ years of pr & marketing experience
• You can expect individual induction and training in our dynamic working environment and in our software caniasERP
• We offer you design and development opportunities in a globally active company
• You can expect a performance-related salary
• We offer you interesting projects and quick assumption of responsibility
• Open communication and short decision-making processes characterize the daily routine
• A committed and cooperative team is looking forward to you