Global Paid Media Manager (m/f/d)

ALLPLAN; München; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work (Munich)

Global growth role

Job summary

ALLPLAN in Munich is seeking an experienced Performance Marketing Manager to own global paid media. You will lead search, social, programmatic, and emerging channels, translating revenue targets into acquisition plans and aligning with regional teams.

The role requires 4+ years in B2B SaaS or tech, strong Google and LinkedIn skills, attribution mastery, and fluency in German and English. You will manage large budgets, work with agencies, and drive ROAS from Munich office in a hybrid setup.

Qualifications

• 4+ years of hands-on performance marketing / paid media experience, ideally in B2B SaaS or technology.
• Proven track record against ambitious acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets.
• Strong Google Ads (Search) and LinkedIn expertise; experience with further paid channels is a plus.
• Solid understanding of attribution, conversion and UTM tracking, CRM/funnel reporting, and paid-media-to-pipeline measurement.
• Strong analytical skills to diagnose performance issues and act quickly; experience managing agencies and significant budgets.
• Native-level German and fluent business English (C1/C2); Spanish or other European languages are a plus.

Responsibilities

• Own paid media performance against quarterly and annual OKRs, including MQLs, pipeline, revenue contribution, CPL/CAC, conversion rates, and ROAS.
• Develop and execute the global paid media strategy across search, social, programmatic, and emerging channels.
• Manage and optimize significant media budgets across regions, products, and audiences – shifting investment to the strongest-performing markets, campaigns, and channels.
• Build testing roadmaps across creative, messaging, audiences, offers, bidding strategies, and landing pages.
• Forecast performance, flag targets at risk early, and drive corrective actions.
• Partner with regional marketing teams to translate revenue targets into paid acquisition plans, and connect paid media to pipeline and revenue – not just clicks and leads.
• Manage agency partners against clear performance expectations and SLAs, and test new acquisition channels.

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

YouTube Ads

Reddit Ads

Programmatic Advertising

Capterra

AI advertising platforms

Job description

Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Key Responsibilities

• Own paid media performance against quarterly and annual OKRs, including MQLs, pipeline, revenue contribution, CPL/CAC, conversion rates, and ROAS.
• Develop and execute the global paid media strategy across search, social, programmatic, and emerging channels.
• Manage and optimize significant media budgets across regions, products, and audiences – shifting investment to the strongest-performing markets, campaigns, and channels.
• Build testing roadmaps across creative, messaging, audiences, offers, bidding strategies, and landing pages.
• Forecast performance, flag targets at risk early, and drive corrective actions.
• Partner with regional marketing teams to translate revenue targets into paid acquisition plans, and connect paid media to pipeline and revenue – not just clicks and leads.
• Manage agency partners against clear performance expectations and SLAs, and test new acquisition channels.

Your Channels

• Google Ads (Search focus) & Microsoft Ads
• LinkedIn, Meta, YouTube & Reddit
• Programmatic & Capterra
• AI advertising platforms (e.g., ChatGPT Ads) and other emerging channels

Requirements

• 4+ years of hands‑on performance marketing / paid media experience, ideally in B2B SaaS or technology.
• Proven track record against ambitious acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets.
• Strong Google Ads (especially Search) and LinkedIn expertise; experience with further paid channels is a plus.
• Solid understanding of attribution, conversion and UTM tracking, CRM/funnel reporting, and paid‑media-to-pipeline measurement.
• Strong analytical skills to diagnose performance issues and act quickly; experience managing agencies and significant budgets.
• Native‑level German and fluent business English (C1/C2); Spanish or other European languages are a plus.

What We Offer

• Hybrid working from our Munich office (two office days per week).
• A high-impact global role with direct influence on ALLPLAN’s growth, working with international marketing teams.