Marketing Manager (m/f/d) - App Marketing

ABOUT YOU GmbH; Hamburg; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading online fashion retailer in Hamburg is seeking a Marketing Manager (m/f/d) for App Marketing. You will lead app marketing campaigns, analyze KPIs for data-driven decisions, and collaborate with various teams. The ideal candidate has experience in app marketing and strong analytical skills. The company fosters an inclusive environment and offers flexible working hours, a modern office, and various employee benefits.

Leistungen

Flexible working hours

Company pension scheme

Exclusive employee discounts

Free language courses

Sports classes

Dog-friendly office

Qualifikationen

• 1.5+ years of experience in app marketing, ideally in a fast-paced environment.
• Strong analytical skills with the ability to interpret data.
• Knowledge in app marketing, including campaign setup & targeting.

Aufgaben

• Full ownership of app marketing campaigns across multiple platforms.
• Define, monitor, and analyze KPIs like ROAS and CPI.
• Collaborate with Design, Media, Analytics, and Tech teams.

Kenntnisse

Analytical skills

App marketing knowledge

Experience with paid social campaigns

Excellent English skills

Ausbildung

Degree in business administration or related field

Tools

Adjust

Meta Business Manager

Google Ads

Apple Search Ads

Jobbeschreibung

Job Description

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission: to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition.

As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team, you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion - whether through close project collaboration or connecting at team events.

As a Marketing Manager (m/f/d) App Marketing, you will take ownership of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms. You will play a key role in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness.

Responsibilities

• Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
• Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
• Manage budgets, forecast performance, and scale campaigns to maximize results
• Run analyses, A/B tests, and experiments to drive continuous optimization
• Track industry trends and identify growth opportunities with strategic initiatives
• Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
• Mentor junior team members and share best practices

Requirements

• Degree in business administration or related field (e.g., media management, e-commerce)
• 1.5+ years of experience in app marketing, ideally in a fast-paced environment
• Strong analytical skills with ability to interpret data and derive actionable insights
• Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
• Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
• Excellent English skills, both written and spoken

Additional Information

• Benefits
• Flexible working hours with core working times
• Company pension scheme
• Exclusive employee discounts
• Organic fruits and beverages
• Free language courses (German & English)
• Sports classes and subsidies for fitness offerings
• Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
• Modern centrally located office in Hamburg's city center
• Regular company events
• International team
• Dog-friendly office
• Continuing education opportunities
• Mobility allowance
• Support in the relocation process

YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being.

Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.
We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)

Your contact
Merle