Marketing manager in der Robotik

Cell Labs; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Paid learning time

Learning budget

Volunteer day

Custom benefits package

Job summary

Cell Labs in Berlin is seeking a seasoned marketing professional to shape our brand and drive the upcoming product launch. You will translate complex robotics tech into clear content and manage campaigns across digital channels.

You will collaborate with founders, design, engineering and sales to build targeted campaigns, boost digital visibility, and generate B2B leads. A learning-friendly environment with a tailored benefits package awaits.

Qualifications

• Several years of hands-on marketing experience, ideally in a B2B startup, scale-up or technology company.
• Independently ran campaigns and supported a product launch.
• Familiar with digital marketing channels and practical SEO/SEA, content marketing and campaign management.

Responsibilities

• Develop Cell Labs' brand strategy and shape the upcoming product launch, from messaging and campaigns to events.
• Develop our digital visibility, optimize our website, SEO and SEA, and launch targeted campaigns.
• Translate complex robotics technologies into clear and compelling content for our website, social media, newsletters and other channels.
• Plan and manage marketing campaigns across the entire funnel, develop B2B lead generation initiatives, and raise Cell Labs' profile among relevant industrial companies and partners.
• Plan and support relevant trade fairs, conferences and partner activities, from preparing marketing materials and communications to follow-up.
• Define, measure and report the metrics that matter: pipeline contribution, conversion, cost per lead and funnel development.

Skills

B2B marketing

Campaign management

SEO

SEA

Content marketing

Google Analytics

CRM software

Data-driven

German & English

Tools

Google Analytics

CRM software

Job description

Описание:

We build humanoid systems: full stack, from hardware and electronics through software to manufacturing, all in-house in Berlin. At Cell Labs, we push the boundaries of what robotics can do. Our goal is clear: to build systems that empower people instead of replacing them. Our technology is already in use at leading industrial customers and partners. Now our own product is close to launch. The quiet phase is over. We are looking for people who want to join early, take responsibility, and build what others only talk about.

Задачи:

Together with our founder(s) and the rest of the creative team, you develop Cell Labs' brand strategy and actively shape the upcoming product launch, from messaging and campaigns to events. You develop our digital visibility, optimize our website, SEO and SEA, and launch targeted campaigns. You test new approaches and continuously improve their impact. You translate complex robotics technologies into clear and compelling content for our website, social media, newsletters and other channels. You work closely with our founders, the brand and design team, and the engineers. You plan and manage marketing campaigns across the entire funnel, develop B2B lead generation initiatives, and raise Cell Labs' profile among relevant industrial companies and partners. You plan and support relevant trade fairs, conferences and partner activities, from preparing marketing materials and communications to follow-up. You define, measure and report the metrics that matter: pipeline contribution, conversion, cost per lead and funnel development. You use them to inform decisions instead of just managing reports. In close coordination with our founders, you support sales and business development with pitch materials, use cases, case studies and product communications for specific sales situations.

Требования:

You have several years of hands‑on marketing experience, ideally in a B2B startup, scale‑up or technology company. You have independently run campaigns and ideally have already supported a product launch. You are familiar with digital marketing channels and have practical experience with SEO, SEA, content marketing and campaign management. You do not need to be an expert in everything, but you know how to prioritize and implement the right initiatives. You set measurable goals and know how to track them. Google Analytics, CRM software and performance metrics are part of your daily work. You use data to continuously improve marketing initiatives. You are interested in complex technologies and eager to dive deep into robotics. You can understand technical concepts and explain them so that people outside engineering can grasp them too. You can turn a technical conversation with an engineer into a case study, website copy or a social media post that reaches the right audience. You enjoy taking responsibility, work independently and pragmatically, and like building new structures. You switch between planning and execution without losing sight of either. Fluent in German and English.

Условия:

There is no established playbook or legacy baggage. Together with our marketing team, you shape how Cell Labs is seen in the market and see the impact of your work directly. The office, workshop and test stands are in the same building in Kreuzberg. If you need a story for a case study or want to see the robot in action, the engineer is just a few steps away, not a ticket away. Paid learning time with a personal budget for courses, marketing conferences and the tools you need. You have room to try new things and bring a product to market that few people have seen before. A benefits package that you can tailor to cover mobility, health, food or fitness. You also get an additional paid day off each year for volunteering or a project close to your heart.