Growth marketing manager in robotics

Cell Labs; Berlin; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Paid learning time

Room to experiment

Flexible benefits package

Volunteer day

Job summary

Cell Labs in Berlin is seeking a senior marketing lead to shape the launch of our first product and drive growth. You will collaborate with founders to craft messaging, campaigns, and partnerships with tech partners, industry customers, and universities, building an inbound engine and guiding outbound efforts.

You will own campaigns across the funnel, manage events, monitor market dynamics, and translate insights into strategy and product direction.

Qualifications

• Five+ years in marketing, startup/scale-up experience
• Proven track record with at least one major product launch
• Fluent German and English; strong written communication

Responsibilities

• Develop our marketing strategy with the founders and shape the product launch from messaging to campaigns.
• Identify, negotiate, and manage marketing partnerships with technology partners, industrial customers, and universities.
• Plan and manage campaigns across the funnel; build an inbound engine via website, SEO and content to generate qualified leads.
• Own marketing events including trade fairs and conferences; manage messaging and lead capture, with follow-up and speaker slots.
• Monitor robotics and deep-tech markets; identify positioning gaps and feed strategy and product decisions.
• Define, measure and report metrics like pipeline contribution, conversion, and cost per lead to drive decisions.
• Support sales with pitch materials, use cases, case studies, and product communications for specific sales situations.
• Write regular investor updates and help shape the pitch deck storyline.

Job description

Описание:

We build humanoid systems: full stack, from hardware and electronics through software to manufacturing, all in-house in Berlin. At Cell Labs, we push the boundaries of what robotics can do. Our goal is clear: to build systems that empower people rather than replace them. Our technology is already in use at leading industrial customers and with partners. Now our own product is close to launch. The quiet phase is over. We’re looking for people who want to join early, take responsibility, and build what others only talk about.

Задачи:

You develop our marketing strategy together with the founders and actively shape the launch of our products, from messaging and campaigns to events. You identify, negotiate, and manage marketing partnerships with technology partners, industrial customers, and universities, from the first outreach through joint projects and campaigns. You plan and manage campaigns across the entire funnel. Through the website, SEO, and content, you build an inbound engine that brings in qualified industrial leads, and you support outbound with target customer lists and relevant campaigns. You decide which trade fairs and conferences matter for our growth. You own the marketing side of industrial events, from messaging and lead capture through follow-up to speaking slots for the team. You monitor the robotics, automation, and deep-tech markets, identify positioning gaps, and bring them into strategy and product. You define, measure, and report the metrics that matter: pipeline contribution, conversion, cost per lead, and funnel development. You use these to make decisions instead of just managing reports. In close coordination with the founders, you support sales and business development with pitch materials, use cases, case studies, and product communications for specific sales situations. You write regular investor updates and help shape the storyline of our pitch deck.

Требования:

You have at least five years of marketing experience, including some time at a startup or scale-up where you helped build marketing. You have supported at least one major product launch and can talk about what worked and what didn’t. You are interested in complex technologies and motivated to dive deep into robotics, understand technical concepts, and communicate them clearly. You set measurable goals and know how to track them. Google Analytics, CRM software, and A/B tests are part of your daily work, not someone else’s responsibility. You are confident in conversations with potential partners and customers. You find out what they need and assess whether a lead is worth pursuing. You enjoy taking responsibility and working closely with others. You move between strategy and execution without losing sight of either. You write well and enjoy writing yourself. You can turn a technical conversation with an engineer into a case study or website copy that industrial buyers understand. Fluent German and English.

Условия:

There is no playbook and no legacy baggage. You shape how Cell Labs goes to market together with the founders and see the impact of your work directly in the pipeline.

The office, workshop, and test stands are in the same building in Kreuzberg. If you need a story for a case study or want to see the robot in action, the engineer is a few steps away, not a ticket away.

• Paid learning time with a personal budget for courses, marketing conferences, and the tools you need.
• You have room to try new things and bring a product to market that few people have seen before.
• A benefits package that you can put together yourself and that covers mobility, health, nutrition, or fitness.
• Plus, one additional paid day off per year for volunteering or a project close to your heart.