Marketing Manager - Germany

ROM Utrecht Region; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Job summary

Kaleido in Berlin is seeking a Marketing Manager to lead Germany's Diabetes Care segment. You will translate customer insights into campaigns, collaborate with product, R&D, and sales, and drive growth across digital and offline channels.

Responsibilities include planning the annual marketing strategy for Germany, managing budgets, measuring ROI, and representing Kaleido at industry events. Fluency in English is required; German proficiency is assumed for local market work.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Life Sciences, or related field.
• Senior marketing experience in MedTech or healthcare with a track record of growth.
• Proven ability to develop and execute marketing strategies that drive revenue.

Responsibilities

• Plan and execute the annual Germany marketing plan for the Diabetes Care portfolio.
• Monitor market trends and translate insights into commercial recommendations.
• Collaborate with global product, R&D, clinical and commercial teams on positioning and launches.
• Manage budgets, KPIs, and campaign ROI to optimize performance.
• Design and lead integrated marketing campaigns across digital and offline channels.
• Support sales with tools, presentations and customer-facing materials.
• Represent Kaleido at conferences, meetings and industry events across Europe.
• Build relationships with healthcare stakeholders and professional networks.

Skills

Campaign management

Sales enablement

Digital marketing

Budget management

Stakeholder engagement

Team collaboration

Fluent in English

Marketing strategy

Project management

Analytical skills

CRM systems

Communication skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Life Sciences

Tools

CRM platforms (Salesforce etc.)

Job description

Kaleido · Berlin, Germany; Utrecht, Netherlands

About us

ViCentra B.V. is dedicated to making life with diabetes easier by designing simple, beautiful, and effective solutions that fit people's lives. They combine technological innovation with human-centered design to empower individuals with greater freedom, confidence, and control over their lives.

As a marketing manager - Germany, you will be the driving force behind how Kaleido appears in one of our most important European markets. You will shape the story of a growing Diabetes Care brand, translating customer insights into powerful campaigns, meaningful engagement, and measurable commercial growth. Your work will help more people discover solutions that give them greater freedom and confidence in managing diabetes, making a real difference far beyond traditional marketing metrics.

• Own and execute the annual marketing plan for the Diabetes Care portfolio in Germany, keeping local activity aligned with corporate objectives
• Monitor market trends, customer insights and competitive activity, translating them into actionable commercial recommendations
• Collaborate with global product management, R&D, clinical and commercial teams on positioning, launch planning and lifecycle management
• Manage marketing and event budgets, tracking KPIs and campaign ROI to continuously improve performance
• Design and lead integrated marketing campaigns across digital and offline channels, from content creation to event execution
• Partner with sales teams to build impactful sales tools, presentations and customer facing materials that support business development
• Represent Kaleido at conferences, scientific meetings, customer events and industry forums across Europe
• Build and maintain relationships with key stakeholders across healthcare systems and professional networks
• Bachelor's degree in Marketing, Business Administration, Life Sciences or a related discipline; a Master's is a plus
• Significant experience in senior marketing roles within the MedTech industry, ideally with exposure to Diabetes Care
• A track record of developing and executing commercial marketing strategies that drive measurable growth
• Proven experience supporting sales teams through marketing initiatives and sales enablement tools
• Strong strategic planning and analytical skills, with experience using CRM systems, digital marketing platforms and marketing analytics
• Excellent project management, organisational and budget management skills

Skills required for the job

Campaign management Sales enablement Digital marketing Budget management Stakeholder engagement Team collaboration Fluent in English Marketing strategy Project management Analytical skills CRM systems Communication skills