Marketing Manager - Germany

Kaleido; Berlin; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

ViCentra, partnering with Kaleido, invites a Marketing Manager for Germany to shape the Diabetes Care narrative across Europe. You will translate customer insights into powerful campaigns, enable sales teams, and influence go-to-market strategy with measurable growth.

Based in Germany or the Netherlands, you will lead integrated digital and offline marketing, manage budgets and events, and collaborate across global product, R&D and commercial teams to deliver patient-centered outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences or related field.

Responsibilities

• Own and execute the Diabetes Care annual marketing plan for Germany.
• Design and lead integrated campaigns across digital and offline channels.
• Develop sales tools, presentations and customer-facing materials.
• Represent Kaleido at conferences, scientific meetings, customer events and industry forums across Europe.
• Monitor market trends and translate insights into commercial recommendations.
• Collaborate with global product management, R&D, clinical and commercial teams on positioning and launches.
• Manage marketing and event budgets, track KPIs and ROI.

Skills

Senior marketing experience

MedTech industry

CRM platforms

Digital marketing

Budget management

Project management

English fluency

German knowledge

Education

Bachelor's degree in Marketing or related

Tools

CRM systems

Marketing analytics tools

Job description

Join ViCentra - Empower Bold Change in MedTech

Location: Germany or Netherlands
Remote or Hybrid

Making Every Move Matter

At ViCentra, we're on a mission to make living with diabetes easier, by designing simple, beautiful, and effective solutions that fit people's lives - not the other way around.We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

Your Impact

As Marketing Manager - Germany, you'll be the driving force behind how Kaleido shows up in one of our most important European markets. You'll shape the story of a growing Diabetes Care brand, translating customer insights into powerful campaigns, meaningful engagement, and measurable commercial growth.

Working at the intersection of innovation, healthcare and human experience, you'll bring our value proposition to life for customers, healthcare professionals and partners alike. From launching impactful campaigns to enabling our sales teams and influencing go-to-market strategy, you'll transform ideas into momentum and ambition into results.

Most importantly, your work will help more people discover solutions that give them greater freedom and confidence in managing diabetes, making a real difference far beyond traditional marketing metrics.

What You'll Take On

In your role, you will:

• Own and execute the annual marketing plan for the Diabetes Care portfolio in Germany, keeping local activity aligned with corporate objectives.
• Design and lead integrated marketing campaigns across digital and offline channels, from content creation to event execution.
• Partner with sales teams to build impactful sales tools, presentations and customer facing materials that support business development.
• Represent Kaleido at conferences, scientific meetings, customer events and industry forums across Europe.
• Monitor market trends, customer insights and competitive activity, translating them into actionable commercial recommendations.
• Collaborate with global product management, R&D, clinical and commercial teams on positioning, launch planning and lifecycle management.
• Manage marketing and event budgets, tracking KPIs and campaign ROI to continuously improve performance.
• Build and maintain relationships with key stakeholders across healthcare systems and professional networks.

What You Bring

• Bachelor's degree in Marketing, Business Administration, Life Sciences or a related discipline; a Master's is a plus.
• Significant experience in senior marketing roles within the MedTech industry, ideally with exposure to Diabetes Care.
• A track record of developing and executing commercial marketing strategies that drive measurable growth.
• Proven experience supporting sales teams through marketing initiatives and sales enablement tools.
• Strong strategic planning and analytical skills, with experience using CRM systems, digital marketing platforms and marketing analytics.
• Excellent project management, organisational and budget management skills.
• Fluent in English, written and verbal; German language skills are a strong plus given the market focus.
• Comfortable working across cross functional, international teams and travelling up to 30% of the time.

Life at ViCentra

Working at ViCentra means joining a team defined by:

• Courage to create: We experiment, challenge norms, and learn fast.
• Trust above all: Integrity, honesty, and openness shape our relationships.
• Customer-first mindset: Every idea is measured by the impact on those we serve.
• A drive for excellence: We hold ourselves to the highest standard because lives depend on it.

Our days move fast, fueled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.

Grow With Purpose

• Harness your talent for a mission that truly matters.
• Enjoy creative freedom, supportive teamwork, and room to lead initiatives.
• Make a direct impact in people's lives, today and into the future.
• Be surrounded by innovators who challenge and cheer you on.

Every Journey Starts Somewhere - Make Yours Count Here

We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you but you're unsure if you fit every bullet, we want to hear your story. At ViCentra, it's your potential and passion that catch our eye.