Senior Marketing Manager

RLDatix; Deutschland; On-site; EUR 109,643 - 154,199; Full time

Job summary

A healthcare technology firm is seeking a Senior Marketing Manager based in Germany to lead campaigns aimed at increasing market presence in healthcare. Responsibilities include designing marketing strategies, organizing events, and collaborating with sales teams to generate qualified leads. The ideal candidate will have over 5 years of B2B marketing experience and a passion for using AI tools to enhance workflow. This is a full-time position offering a competitive salary between $128,700.00 and $181,000.00 annually.

Qualifications

• 5+ years of experience in B2B marketing, ideally within SaaS, healthcare IT, or MedTech.
• Proven ability to design, launch, and manage effective marketing campaigns.
• Hands-on experience using marketing automation tools.

Responsibilities

• Design and run marketing campaigns tailored for the German market.
• Organise and manage local events to strengthen brand relationships.
• Collaborate with regional sales teams to generate qualified leads.

Skills

B2B marketing

Marketing campaign management

German fluency

Tools

Marketo

Salesforce

Job description

Join to apply for the Senior Marketing Manager role at RLDatix

RLDatix (RLD) is on a mission to help raise the standard of care everywhere. Trusted by over 10,000 healthcare organisations around the world, our solutions improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it. Joining TeamRLD means being part of a global effort of over 2,000 team members making a difference in healthcare every day. We’re searching for a Germany‑based Senior Marketing Manager to join our Marketing team to expand our presence and impact in the German healthcare market through creative, localized, and results‑driven marketing strategies. The Senior Marketing Manager will lead the execution of integrated marketing campaigns, drive demand generation, and ensure regional alignment with global strategies to accelerate pipeline growth and strengthen RLDatix’s market position in Germany.

Responsibilities

• Design and run marketing campaigns tailored for the German market to boost awareness, engagement, and sales opportunities.
• Organise and manage local events that strengthen our brand and build valuable relationships with customers and partners.
• Work closely with the regional sales and services teams to ensure marketing efforts support business goals and generate qualified leads.
• Produce engaging marketing materials—such as newsletters, blogs, white papers, and product sheets—to communicate our value and educate customers.
• Use tools like Marketo and Salesforce to manage campaigns, nurture leads, and track conversions effectively.

Qualifications

• 5+ years of experience in B2B marketing, ideally within SaaS, healthcare IT, or MedTech.
• A proven ability to design, launch, and manage campaigns that deliver measurable pipeline growth.
• Hands‑on experience using marketing automation and CRM tools such as Marketo and Salesforce.
• Passionate about exploring and applying AI tools to streamline workflows, enhance creativity, and improve marketing efficiency.
• Excellent writing and storytelling skills, with the ability to engage and educate a professional audience.
• Highly organised and detail‑oriented, with strong project management skills.
• Confident in outbound communications and lead engagement.
• A collaborative team player with a proactive and adaptable mindset.
• Willingness to travel occasionally for events and internal team meetings.
• Fluent in German, both written and spoken.

Benefits

By enabling flexibility in how we work and prioritising employee wellness, we empower our team to do and be their best.

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, sexual identity, national origin, disability, handicap, marital status or any other status or condition protected by German law.

As part of RLDatix’s commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don’t hesitate to send a note to [e-mail].

Germany $128,700.00 - $181,000.00 (1 week ago)