Manager Digital Growth & Personalization (gn) full-time/part-time (hybrid)

DKV Mobility; Ratingen; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Office Ratingen

Flexible hours

Health management

Learning environment

Zusammenfassung

DKV Mobility in Ratingen, Germany, invites a data-driven growth professional to drive the micro-customer portfolio across Acquire, Grow & Care. You will work with Marketing, Data and Digital teams to translate insights into scalable initiatives across 23 markets, improving acquisition, conversion, cross-selling, and churn prevention.

The role emphasizes data and analytics, testing, and leveraging signals to enable targeting and Next-Best Actions at every touchpoint in a hybrid work setup.

Qualifikationen

• Strong data-driven mindset with KPI focus.
• Experience collaborating with Marketing, Data, and Tech teams.
• Ability to translate insights into scalable growth initiatives.

Aufgaben

• Drive data-driven development of micro-customer portfolio across Acquire, Grow & Care.
• Collaborate with Marketing, Data, Development, and other teams.
• Implement targeting, personalization, and Next-Best-Action strategies.
• Lead test-and-learn culture with clear KPIs and scalable results.
• Measure impact on acquisition, conversion, cross-sell, churn, and profitability.

Kenntnisse

Data analysis

A/B testing

SQL basics

Cross-functional collab

English & German

Tools

Web analytics

Jobbeschreibung

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

Do you want to play an active role in driving a company’s growth and turning big plans into reality? Then join our team! You can look forward to exciting challenges, an inspiring environment, and a work culture that combines flexibility and collaboration – with our 60/40 hybrid model and modern offices in Ratingen as a hub for ideas.

We are looking for someone to drive the data-driven development of our micro-customer portfolio across the entire customer journey – Acquire, Grow & Care.

You understand how we reach our customers through digital channels, which messaging and touchpoints work, and where friction or growth opportunities exist. Together with Marketing, Data and Digital teams, you turn these insights into scalable initiatives across 23 markets – for example, to improve acquisition and conversion efficiency, drive cross- & upsell, or prevent churn early.

You use customer behavior, marketing and transactional data, and relevant signals to enable targeting, personalization and automated Next-Best-Actions. You turn insights into hypotheses, test initiatives through approaches such as A/B testing and measure their impact against clear KPIs before scaling what works. The goal is to increase Customer Lifetime Value and profitability while reducing Cost to Serve/Acquire.

• You analyze and continuously develop the customer journey of our micro-customer portfolio across the Acquire, Grow & Care lifecycle. You leverage customer, marketing, and transaction data to identify friction points, relevant signals, and growth opportunities across our digital touchpoints and 23 markets.
• You translate these insights into concrete, data-driven growth initiatives, for example to improve acquisition efficiency and conversion, drive cross-selling and upselling, prevent churn, or reduce the cost to serve. In doing so, you work closely with Marketing, Data, Development, and other relevant teams.
• You develop targeting, personalization, and next-best-action approaches, transforming customer behavior, purchase data, and model outputs into scalable triggers and actions across digital touchpoints, ranging from the webshop and trigger-based communications to other digital channels.
• You establish a strong test-and-learn culture by developing hypotheses, prioritizing use cases, managing A/B tests, and evaluating their impact through clearly defined KPIs before successfully scaling proven approaches across markets and touchpoints.
• You collaborate with Data and Technology teams to create the foundations for data-driven growth, including the relevant data and information flows between the webshop, CRM, ERP, customer portal, and other systems, as well as tracking capabilities, decision logic, and fallback mechanisms.
• You measure the business impact of your initiatives and continuously enhance the relevant KPIs and reporting, with a focus on acquisition efficiency, conversion, cross-selling and upselling, customer lifetime value, churn, cost to serve, and profitability.

What makes you stand out

• You have a very strong data and analytical mindset (hypothesis building, KPI definition, uplift thinking, segmentation and decision logics).
• You have hands‑on experience working with Data Scientists and Data Engineers.
• You bring experience in web analytics and experimentation.
• You have experience introducing, further developing, and optimizing data‑driven solutions for business users.
• You confidently use and interpret ML model outputs without developing models yourself.
• You have HTML skills (e.g. for transactional emails triggered by webshop orders).
• You bring solid eCommerce experience with a focus on shopping touchpoints (PDP, cart, checkout) and conversion optimization.
• You work in a structured and self‑driven way, with a clear business and scalability focus.
• You manage stakeholders confidently in cross‑functional setups (Data, Development, Performance Marketing, UX, CRM).
• You have basic SQL skills for data exploration (independently navigating input data and ML outputs).
• You are fluent in English and are able to communicate in German.

Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified.

This position can be full-time or part-time (min. 30h/week).

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together!

You should feel welcome with us from the very beginning!

We've Been Growing For About 90 Years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

• We offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!
• We attach great importance to work-life balance.
• We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.
• We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!
• We are committed to a net-zero future. After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.
• We are a certified employer. Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!
• Did you know that we have received several awards as an employer in recent years?