Marketing Manager

Cornerstone International; München; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

Cornerstone International in München seeks a Marketing Manager to lead donor communications, campaigns and community building, working closely with the CCO.

You will shape strategy, manage a creative team, and ensure content reflects the nonprofit's mission across social, PR, and partnerships.

Qualifications

• Minimum 5 years in marketing, branding, or communications (NGO/ CSR/agency a plus).
• Proven ability to develop and implement multi-channel campaigns.
• Strong writing, editing, and storytelling skills.

Responsibilities

• Develop and implement marketing, branding, and communication strategies aligned with the mission.
• Create impactful campaigns for donors, volunteers, beneficiaries, and the public.
• Manage social channels, website content, newsletters, and donor communications.
• Coordinate PR and media relations, including press releases and pitches.
• Collaborate with fundraising and program teams on targeted appeals.
• Build partnerships with media outlets, influencers, and community organizations.
• Lead and mentor a creative team, assign tasks, and oversee content calendars.
• Review and approve all content before publishing.
• Report KPIs monthly to the CCO.
• Monitor campaigns with analytics tools and report results.

Skills

Marketing strategy

Branding

Campaign management

Social media

Content creation

Team leadership

Analytics & reporting

German language proficiency

English language proficiency

Tools

WordPress

Slack

ClickUp

Asana

Job description

m/f/d | German & English (Arabic is a bonus)

Our mission is to create campaigns that move people, literally and emotionally. We need a Marketing Manager who can bring donor communication, digital campaigns, and community building to life working very closely with the CCO.

What you'll do

Strategic Marketing & Communication

Develop and implement marketing, branding, and communication strategies aligned with our mission.

Create impactful campaigns for donors, volunteers, beneficiaries, and the public.

Manage social channels, website content, newsletters, and donor communications.

Coordinate PR and media relations (press releases, pitches, coverage).

Collaborate with fundraising and program teams on targeted appeals.

Build partnerships with media outlets, influencers, and community orgs.

Ensure all communication reflects our values and brand identity.

Team & Workflow Management

Assist in leading and mentoring a creative team (SEO intern, copywriters, designers, social media squad).

Assign tasks, manage deadlines, and oversee content calendars.

Provide creative direction for campaigns, posts, and storytelling.

Review and approve all content before publishing.

Run regular team meetings to align goals and clear bottlenecks.

Performance & Innovation

Monitor and evaluate campaigns with analytics tools.

Innovate new ways to showcase impact stories (videos, reels, testimonials).

Support capacity‑building by training staff on storytelling and content creation.

Report KPIs monthly to the CCO.

What you bring

Proficient in German and English , written and spoken (Arabic and or Spanish is a bonus).

5+ years in marketing, branding, or communications (NGO/CSR/agency a plus).

Strategic thinker with strong leadership and people management skills.

Proven experience across campaigns, social media, PR, and stakeholder engagement.

Excellent writing, editing, and creative storytelling skills.

Your Toolkit

Experience with CMS (WordPress or similar).

Workflow management tools for example - Slack/ClickUp/Asana

Have hands-on experience with fundraising campaigns.

Can balance creative direction with analytical reporting.

Love building and mentoring high-performing teams.

If you’re a creative strategist, storyteller, and motivator who wants to use your skills for impact, this is your chance. Join us and help stories of change travel further than ever before.