Marketing Coordinator (m/f/d)

documenta und Museum Fridericianum gGmbH; Kassel; On-site; EUR 42,000 - 56,000; Full time

Job summary

documenta und Museum Fridericianum gGmbH seeks a Marketing Coordinator to lead digital and traditional marketing initiatives for documenta 16. The role focuses on developing digital communication concepts and raising the event's profile in the digital space.

The position is full-time and fixed-term through October 31, 2027, based in Kassel, with collaboration across marketing, communications, and digital teams. Fluency in German and English is required.

Qualifications

• Degree in marketing or communication studies, economics, cultural management, or comparable qualifications.
• Several years of professional experience in marketing and communications, ideally in the arts or culture sector.
• Experience in budget management and project management.
• Expertise with analytics and reporting tools.
• A structured and independent work style.
• Creativity and a sense of responsibility, as well as strong communication and intercultural skills.
• Enjoyment of conceptual work and collaboration within a large, international team.
• Interest in art and cultural discourse as well as social debates.
• Proficiency in Microsoft Office applications and digital communication channels.
• Very good written and spoken German and English skills.

Responsibilities

• Further developing the marketing strategy for documenta 16 in close coordination with the Head of Communications and the Head of Marketing.
• Assisting in the development and implementation of the comprehensive marketing strategy for documenta 16 in close coordination with the Head of Communications, the Head of Marketing, the Head of Digital, the Artistic Team, and the Executive Board.
• Shared responsibility for the conceptual planning, management, and operational implementation of documenta 16’s marketing and campaign activities, as well as their evaluation.
• Budget preparation and monitoring in close coordination with the heads of marketing and communications.
• Coordination of marketing measures with service providers and partners to be commissioned, as well as all relevant departments within the gGmbH.
• Project management of all marketing materials (print/online) and their distribution to relevant target groups, including newsletters, advertisements, brochures, flyers, and posters.
• Managing marketing and media partnerships, as well as ticket sales and distribution companies.
• Overseeing and analyzing market research to evaluate the success of documenta 16.
• Ensuring compliance with the documenta 16 corporate design.

Skills

Marketing

Budget management

Project management

Analytics & reporting

Intercultural communication

Creativity

Team collaboration

German & English proficiency

Education

Marketing degree

Tools

Microsoft Office

Digital marketing tools

Job description

documenta and Museum Fridericianum gGmbH are seeking a Marketing Coordinator (m/f/d) for the Communications and Marketing Department for documenta 16, to start as soon as possible.

This full-time position is a fixed-term contract ending on October 31, 2027.

documenta and Museum Fridericianum gGmbH is a nonprofit organization supported by the City of Kassel and the State of Hesse as shareholders. Its responsibilities include the documenta exhibition, which takes place every five years, the Fridericianum, the documenta archive, and the documenta Halle.

As an internationally renowned exhibition of contemporary art, documenta stands for discourse, diversity, and social relevance. We are looking for a dedicated individual who will develop digital communication concepts and formats and raise the profile of documenta 16 in the digital space.

• Further developing the marketing strategy for documenta 16 in close coordination with the Head of Communications and the Head of Marketing
• Assisting in the development and implementation of the comprehensive marketing strategy for documenta 16 in close coordination with the Head of Communications, the Head of Marketing, the Head of Digital, the Artistic Team, and the Executive Board
• Shared responsibility for the conceptual planning, management, and operational implementation of documenta 16’s marketing and campaign activities, as well as their evaluation
• Budget preparation and monitoring in close coordination with the heads of marketing and communications
• Coordination of marketing measures with service providers and partners to be commissioned, as well as all relevant departments within the gGmbH
• Project management of all marketing materials (print/online) and their distribution to relevant target groups, including, among others, newsletters, advertisements, brochures, flyers, and posters
• Managing marketing and media partnerships, as well as ticket sales and distribution companies
• Overseeing and analyzing market research to evaluate the success of documenta 16
• Ensuring compliance with the documenta 16 corporate design

documenta and Museum Fridericianum gGmbH are seeking a Marketing Coordinator (m/f/d) for the Communications and Marketing Department for documenta 16, to start as soon as possible.

This full-time position is a fixed-term contract ending on October 31, 2027.

documenta and Museum Fridericianum gGmbH is a nonprofit organization supported by the City of Kassel and the State of Hesse as shareholders. Its responsibilities include the documenta exhibition, which takes place every five years, the Fridericianum, the documenta archive, and the documenta Halle.

As an internationally renowned exhibition of contemporary art, documenta stands for discourse, diversity, and social relevance. We are looking for a dedicated individual who will develop digital communication concepts and formats and raise the profile of documenta 16 in the digital space.

Für den Standort Kassel suchen wir:

Marketing Coordinator (m/f/d) Your Responsibilities:

• Further developing the marketing strategy for documenta 16 in close coordination with the Head of Communications and the Head of Marketing
• Assisting in the development and implementation of the comprehensive marketing strategy for documenta 16 in close coordination with the Head of Communications, the Head of Marketing, the Head of Digital, the Artistic Team, and the Executive Board
• Shared responsibility for the conceptual planning, management, and operational implementation of documenta 16’s marketing and campaign activities, as well as their evaluation
• Budget preparation and monitoring in close coordination with the heads of marketing and communications
• Coordination of marketing measures with service providers and partners to be commissioned, as well as all relevant departments within the gGmbH
• Project management of all marketing materials (print/online) and their distribution to relevant target groups, including, among others, newsletters, advertisements, brochures, flyers, and posters
• Managing marketing and media partnerships, as well as ticket sales and distribution companies
• Overseeing and analyzing market research to evaluate the success of documenta 16
• Ensuring compliance with the documenta 16 corporate design

Your Profile:

• Degree in marketing or communication studies, economics, cultural management, or comparable qualifications
• Several years of professional experience in marketing and communications, ideally in the arts or culture sector
• Experience in budget management and project management
• Expertise with analytics and reporting tools
• A structured and independent work style
• Creativity and a sense of responsibility, as well as strong communication and intercultural skills
• Enjoyment of conceptual work and collaborative, process-oriented work as part of a large, international team
• Interest in art and cultural discourse as well as social debates
• Proficiency in standard Microsoft Office applications and digital communication channels
• Very good written and spoken German and English skills

We are offering you an interesting and challenging position on an international team in the arts and culture sector.

Your weekly work schedule is 40 hours. The job is based in Kassel.

We value diversity and therefore welcome applications from everyone—regardless of gender or gender identity, ethnic origin or nationality, age, religion or belief, disability, sexual orientation, or social background.

We strongly encourage people with disabilities and those in equivalent situations to apply. Since our workspaces are located in historic buildings and are not fully accessible, we will work together to find individualized solutions.