Marketing Lead B2B (a)

Free resume; Deutschland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working options

Learning budget

Home office allowance

Competitive salary

Job summary

Oviva Germany seeks a Marketing Lead (B2B) to shape and execute the country’s B2B marketing strategy. You will drive awareness, deepen healthcare partnerships, and generate qualified leads, owning the multi-channel approach from doctors’ websites to conferences.

You’ll manage the inbound funnel, optimize campaigns, and tailor global messages for German physicians, while coordinating with Medical Affairs and Regulatory teams. Flexible remote options and a growth-driven environment are offered.

Qualifications

• 5+ years in B2B marketing, HCP marketing or lead generation in healthcare or HealthTech/SaaS.
• Proven track record building a B2B marketing function or inbound funnel.
• Experience managing a B2B website and multi-channel campaigns (Print, SEA).
• Analytical mindset with ROI attribution and funnel KPI interpretation.

Responsibilities

• Lead German B2B marketing roadmap planning and execution.
• Develop activation strategies across the adoption funnel aligned with milestones.
• Unify physician engagement narrative across channels and brands.
• Adapt global messaging to local healthcare professionals.
• Manage digital paid and organic channels to generate MQLs.
• Own the B2B Doctors' Website strategy, performance, SEO and UX.
• Coordinate with Product/Design or vendors for site enhancements.
• Create sales tools and content for BD and outreach needs.
• Develop event strategies and manage partnerships.
• Monitor ROI and refine BD engagement tactics.

Skills

B2B marketing

German market knowledge

Multi-channel marketing

Content creation

Project management

Analytics & attribution

Strong writing

Communication with physicians

Strategic partnership building

Campaign optimization

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Canva

Figma

CRM systems

SEO tools

Job description

Job Description

Role overview:

The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany's Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth

You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders.

Job requirements

5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.

Proven track record of developing a B2B marketing function or inbound funnel

Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).

Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.

Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.

Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.

Language Qualification: Native-level German and professional fluency in English (C1).

Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)

Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.

Hands-on experience in conference organisation, including an eye for design.

Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

Job responsibilities

Lead the planning and execution of the German B2B marketing roadmap

Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs.

Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities.

Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment.

Multi-channel Inbound Marketing & Lead Generation

Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs

Manage and optimize HCP community and traditional channels

Partner with the CRM Manager to build automated nurture journeys

Digital Asset Ownership (B2B Website)

Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience, acting as the primary lead for its growth and performance

Continuously evaluate and refine the user journey for professional audiences, ensuring the website serves as a high converting entry point for the inbound engine.

Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel.

Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements, maintaining Oviva’s high standards for brand excellence and accessibility.

Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences.

Conduct regular feedback loops with Sales and Field teams to ensure materials meet evolving BD and outreach needs.

Co-develop commercial activation campaigns to accelerate deal cycles and support GP network growth.

Strategic Events & Partnerships

Develop and execute Oviva’s national and regional event roadmap to drive strategic growth and physician engagement.

Identify, negotiate, and activate partnerships with healthcare bodies, KOLs, and conference platforms that align with commercial goals.

Manage the event marketing budget to maximize brand impact and lead generation efficiency.

Conduct post-event performance reviews to extract ROI insights and continuously refine BD engagement tactics.

Maintain a deep understanding of the German healthcare landscape (including DiGA and SaaS trends) and competitor activities to ensure Oviva retains its market-leading position.

Stay ahead of B2B growth trends, healthcare innovations, and physician marketing strategies relevant to Oviva’s mission.

Translate B2B growth trends, competitor insights and market dynamics into strategic inputs for quarterly planning and BD roadmap development and test them applying test-learn-scale principles.

The opportunity to drive meaningful, life-changing impact through your work.

A high-growth environment with strong development opportunities.

Flexible working options – including remote working.

Personal learning budget and development plans.

A home working allowance to create your ideal workspace.

Competitive salary (shared in the first screening call) and benefits

We put the patient first. We empower our teams. We make it happen

Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.

Ready to help shape the future of digital healthcare?