Marketing Copywriter (f/m/d)

BoF Careers; Berlin; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Relocation assistance

Holiday entitlement 30 days

Office in Berlin

Team events

Job summary

Aeyde is seeking a Marketing Copywriter based in Berlin to craft compelling product descriptions, social copy, CRM messages, and wholesale materials. You will collaborate with Marketing, PR, Merchandising, Creative, and E-commerce to ensure a consistent brand voice across channels.

The ideal candidate has 3+ years of copywriting experience in fashion/luxury, exceptional English writing, and a proven ability to adapt tone across audiences while maintaining brand storytelling.

Qualifications

• Proven copywriting experience for fashion, luxury, or lifestyle brands.
• Strong command of brand voice and storytelling across channels.
• Experience coordinating content across campaigns, newsletters, social media, CRM, and PR.

Responsibilities

• Develop campaign copy across digital and offline touchpoints aligned with seasonal narratives and objectives.
• Write and optimise copy for newsletters, Instagram, TikTok, Pinterest, and LinkedIn.
• Create copy for sales and presentation materials to support wholesale teams.
• Support copy development for printed materials including magazines, inserts, packaging, and brand collateral.
• Write, edit, and optimise product descriptions and e-commerce content.
• Manage multiple content projects, balancing campaigns with day-to-day needs.
• Interpret briefs from stakeholders into clear, compelling copy.

Skills

Copywriting

Brand voice

Content strategy

Multi-channel marketing

Editing/ proofreading

Job description

What You Will Do

Reporting to the Editorial Content Lead, the Marketing Copywriter is responsible for writing and maintaining commercial copy across Aeyde's customer touchpoints. Based in Berlin, they will write product descriptions, social media copy, CRM communications, wholesale materials, and other marketing content, ensuring a consistent expression of Aeyde's voice across channels. Working closely with Marketing, PR & Communications, Merchandising, Creative, and E-commerce, the Marketing Copywriter will develop clear, considered copy for seasonal collections, campaigns, and brand stories. The ideal candidate has strong attention to detail, a sharp understanding of brand voice, and the ability to work across multiple channels and projects at once.

• Develop campaign copy across digital and offline touchpoints, ensuring alignment with seasonal narratives and commercial objectives.
• Write and optimize copy for newsletters, Instagram, TikTok, Pinterest, and LinkedIn.
• Create copy for sales and presentation materials to support the Wholesale team.
• Support copy development for printed materials, including magazines, inserts, packaging, and other brand collateral.
• Write, edit, and optimize product descriptions and e-commerce content.
• Manage multiple content projects simultaneously, balancing seasonal campaigns with day-to-day business needs.
• Work from briefs provided by various stakeholders and turn them into clear, compelling, and effective copy.

What You Will Do

Reporting to the Editorial Content Lead, the Marketing Copywriter is responsible for writing and maintaining commercial copy across Aeyde's customer touchpoints. Based in Berlin, they will write product descriptions, social media copy, CRM communications, wholesale materials, and other marketing content, ensuring a consistent expression of Aeyde's voice across channels. Working closely with Marketing, PR & Communications, Merchandising, Creative, and E-commerce, the Marketing Copywriter will develop clear, considered copy for seasonal collections, campaigns, and brand stories. The ideal candidate has strong attention to detail, a sharp understanding of brand voice, and the ability to work across multiple channels and projects at once.

• Develop campaign copy across digital and offline touchpoints, ensuring alignment with seasonal narratives and commercial objectives.
• Write and optimize copy for newsletters, Instagram, TikTok, Pinterest, and LinkedIn.
• Create copy for sales and presentation materials to support the Wholesale team.
• Support copy development for printed materials, including magazines, inserts, packaging, and other brand collateral.
• Write, edit, and optimize product descriptions and e-commerce content.
• Manage multiple content projects simultaneously, balancing seasonal campaigns with day-to-day business needs.
• Work from briefs provided by various stakeholders and turn them into clear, compelling, and effective copy.

What You Will Bring

• 3+ years of experience in copywriting, marketing, social media, or a similar role, ideally within fashion, luxury, lifestyle, or consumer brands.
• Exceptional English writing and proofreading skills.
• Proven ability to adapt tone of voice across different channels, audiences, and formats while maintaining brand consistency.
• Strong understanding of brand storytelling and how copy supports both customer engagement and commercial objectives.
• Experience creating content across multiple channels, including e-commerce, CRM, social media, and PR.
• Strong judgment and attention to detail, with the ability to take a brief through to final copy with limited direction.
• Collaborative mindset with experience working cross-functionally across marketing, creative, merchandising, e-commerce, and communications teams.
• Strong cultural awareness and interest in fashion, design, luxury, and contemporary culture.
• Proactive and adaptable, with an openness to new tools and technologies, including AI.

What We Offer

• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
• A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.