Marketing Consultant

Jobtailor; Deutschland; Remote; EUR 110.000 - 160.000; Vollzeit

Zusammenfassung

Aramark seeks a senior leader to head Marketing and Strategy for the Enterprise Partnership Group in Germany. You will craft compelling value propositions for large enterprise clients and drive go-to-market programs across lines of business, shaping client engagement standards and enterprise communications.

Demonstrated strategic thinking and a track record in proposal development, RFPs, and collaboration with senior executives are essential.

Qualifikationen

• 10+ years of experience in marketing/strategy leadership.
• Bachelor's degree preferred.
• Strategic thinker with self-motivation.
• Ability to build something new in a startup-like environment within a large organization.
• Results-oriented collaboration and accountability.
• Excellent written, oral, and presentation skills.
• Ability to engage diverse audiences and stakeholders.
• Willingness to travel up to 50%.

Aufgaben

• Serve as the marketing and strategy lead for the Enterprise Partnership Group.
• Craft scalable value propositions for large, cross-LOB enterprise clients.
• Develop and execute go-to-market strategies and client engagement standards.
• Lead proposals and RFP responses.
• Partner with Lines of Business for enterprise-level client marketing.
• Develop EPG marketing collateral and oversee enterprise communications.
• Plan growth initiatives to accelerate new business development and retention.
• Lead enterprise digital strategy initiatives.
• Monitor market trends to inform go-to-market strategies.
• Deliver actionable marketing insights for strategic decisions.
• Position Aramark as an enterprise market leader through brand storytelling.
• Collaborate with senior growth executives and sales leadership to drive outcomes.

Kenntnisse

Go-To-Market

Strategic Thinking

Client Engagement

Brand Storytelling

Market Analysis

RFP Management

Growth Planning

Cross-functional Collaboration

Ausbildung

Bachelor's Degree

Jobbeschreibung

• Serve as the marketing and strategy lead for the Enterprise Partnership Group
• Craft a compelling and scalable value proposition for large, cross-LOB enterprise clients
• Develop and execute the EPG go-to-market strategy, including segment targeting, persona development, and client engagement standards
• Lead strategic guidance on proposals and RFP responses
• Partner with Lines of Business to deliver coordinated, enterprise-level client marketing
• Develop EPG-specific marketing collateral and lead overarching enterprise communications
• Plan and develop growth initiatives to accelerate new business development and retention
• Lead enterprise digital strategy initiatives
• Monitor market trends and emerging competitors to inform go-to-market strategies
• Deliver actionable marketing insights for strategic decisions, solution design, and executive engagements
• Position Aramark as an enterprise market leader through brand storytelling and differentiated value creation
• Develop strategies responding to evolving client needs and creating market distinction
• Partner with BRC, Communications, and Digital Marketing to support EPG expansion and solution development
• Collaborate with senior growth executives, sales leadership, and corporate resources to drive shared outcomes
• Deepen client and prospect relationships to enhance retention and growth
• Build partnerships with strategic clients and internal teams
• Lead brand campaigns and enterprise messaging showcasing Aramark's integrated capabilities, innovation, and impact

Requirements

• Minimum 10 years experience
• Bachelor's degree preferred
• Strategic thinking and self-motivation
• Ability to work effectively while building something new
• Results-oriented collaboration and accountability
• Excellent oral, written, and presentation skills
• Ability to engage a wide range of audiences and stakeholder levels
• Ability to connect marketing and strategy decisions to business outcomes and growth targets
• Ability to lead through influence and build trust across functions, Lines of Business, and senior leadership
• Ability to balance strategic thinking with hands-on execution in a startup-like environment within a large, matrixed organization
• Strong values, unquestioned integrity, listening, and interpersonal skills
• Demonstrated ability to champion diversity, employee engagement, and inclusion
• Ability to travel up to 50%

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for enterprise clients, with a strong focus on client engagement, brand storytelling, and market distinction. Proven ability to lead strategic initiatives, foster collaboration across functions, and drive business growth through actionable marketing insights.

Highest-signal resume keywords

• Go-To-Market Strategy Development
• Enterprise Digital Strategy Initiatives
• Client Engagement Standards
• Brand Storytelling
• Market Trend Analysis

Hard Skills

• Strategic Thinking
• Market Analysis
• Proposal Development
• RFP Response Management
• Growth Initiative Planning

Soft Skills

• Results-Oriented Collaboration
• Excellent Communication Skills
• Interpersonal Skills
• Self-Motivation
• Ability to Build Trust

Certifications & Qualifications

• Bachelor's Degree Preferred

Industry Keywords

• Enterprise Partnership
• Cross-LOB Marketing
• Client Retention
• Diversity and Inclusion
• Stakeholder Engagement