Marketing Analytics Solution Consultant

SAS; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Comprehensive medical, prescription, dental and vision plans

401(k) plan

Tuition Assistance Program

Generous vacation time and holidays

Unlimited paid sick days

Generous childcare benefits

Zusammenfassung

SAS is looking for a Marketing Analytics Solution Consultant to help enterprise clients maximize their marketing data through advanced analytics and AI solutions. You will collaborate with leading brands to deliver actionable insights, optimize performance, and drive transformation.

Successful candidates will have a degree in Marketing Analytics or a related field, 5+ years in marketing analytics, and a strong command of data analysis tools. The role fosters collaboration with clients and team members while staying updated with industry trends.

Qualifikationen

• Minimum 5 years of experience in marketing analytics, data science, or business intelligence.
• Proven experience with marketing analytics platforms.
• Strong proficiency in data analysis tools and languages.

Aufgaben

• Consult with clients to understand their marketing analytics needs.
• Analyze complex marketing datasets to uncover insights.
• Develop and present data-driven recommendations.

Kenntnisse

Marketing analytics

Data science

Business intelligence

SAS

SQL

Python

R

Communication skills

Customer engagement

Ausbildung

Bachelor’s or Master’s degree in Marketing Analytics, Data Science or related field

Tools

Adobe Analytics

Google Analytics

Salesforce Marketing Cloud

Power BI

Tableau

Jobbeschreibung

Marketing Analytics Solution Consultant – US Cary Headquarters or US Remote

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

About the job

The Customer Intelligence Division is looking for a Marketing Analytics Solution Consultant to help enterprise clients unlock the value of their marketing data using advanced analytics and AI-powered solutions. Our team partners with leading brands to deliver actionable insights, optimize marketing performance, and drive digital transformation in a fast-paced, innovative environment.

Join us to make a real impact on how organizations use data to shape their marketing strategies. You’ll collaborate with top-tier clients, learn from industry experts, and grow your skills in a supportive, forward-thinking team.

Responsibilities

• Consult with clients to understand their marketing analytics needs and design tailored solutions using our software platform.
• Analyze complex marketing datasets to uncover trends, patterns, and actionable insights.
• Develop and present data-driven recommendations to improve campaign effectiveness, customer segmentation, and ROI.
• Collaborate with product, engineering, and sales teams to deliver successful client outcomes.
• Lead workshops and training sessions to enable clients on analytics best practices.
• Stay current with industry trends in marketing analytics, data science, and AI.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor’s or Master’s degree in Marketing Analytics, Data Science, or a related field.
• Minimum 5 years of experience in marketing analytics, data science, or business intelligence within a software vendor, consulting, or enterprise environment.
• Proven experience with marketing analytics platforms (e.g., SAS, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud).
• Strong proficiency in data analysis tools and languages (e.g., SAS, SQL, Python, R).
• Proven communication skills with the ability to present complex findings to non-technical stakeholders.
• Demonstrated experience applying marketing data science solutions in one or more of the following industries: financial services, retail, or telecommunications.
• Proven track record of leveraging customer data to drive segmentation, personalization, and campaign optimization in financial services.
• Experience analyzing omni-channel retail data to improve customer engagement, loyalty programs, and sales performance.
• Hands-on experience with telecommunications data, such as churn prediction, customer lifetime value modeling, or network usage analytics.
• Familiarity with industry-specific data sources, regulatory requirements, and business processes relevant to marketing analytics in financial services, retail, or telecommunications.
• Proven ability to translate complex industry challenges into actionable marketing analytics solutions for enterprise clients.
• Bilingual – English, Spanish.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

• Driving Successful Customer Engagements: Taking action to ensure the internal and customer teams share information and collaborate with each other effectively to deliver the desired results; creating buy-in and enthusiasm to ensure a successful partnership between the organization’s team and the customer.
• Creating a Service Reputation: Crafting and implementing service practices that meet customers’ and own organization’s needs; responding quickly to resolve difficult customer situations and regain customer confidence.
• Technical/Professional Knowledge & Skills: Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish results.
• Influencing: Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.
• Communication: Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
• Experience with machine learning models for marketing applications (e.g., churn prediction, customer lifetime value).
• Ability to systematically analyze marketing data, identify key insights, and solve complex business problems.
• Skilled at building relationships, understanding client needs, and delivering tailored solutions that drive value.
• Comfortable working with marketing stakeholders, marketing business processes and cloud-based marketing technologies.
• Familiarity with data visualization tools (e.g., Power BI, Tableau).
• Knowledge of digital marketing channels and campaign measurement.
• Experience working in a SaaS or software vendor environment.

World‑class benefits

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS.
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan, including pharmacy services.
• An industry-leading 401(k) plan.
• Tuition Assistance Program and resources to support your development.
• Generous time away including vacation time, a variety of paid holidays, and a U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full‑time employees.

Equal Opportunity Employer

To qualify, applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more about your rights and how we support and protect our workforce.