Marketing Analytics Consultant (f/m/d) - fixed term of one year

1 & 1 Mail & Media Applications SE; Karlsruhe; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Flat hierarchies

Training opportunities

Health care

Job bike & ticket

Home office

Flexible hours

30 days vacation

Pension plan

Team events

Zusammenfassung

1 & 1 Mail & Media Applications SE in Karlsruhe invites a data-driven marketer to shape how data informs campaigns across Mail, Cloud, and Webhosting. You will translate customer insights and business requirements into scalable marketing solutions, partnering with Marketing, CRM, Product, and Analytics to boost engagement and commercial performance.

The role focuses on segmentation, personalization, and campaign optimization, using SQL, Tableau, and BI tools to extract actionable insights.

Qualifikationen

• Experience turning customer data into business impact.
• Proficient in SQL, Tableau, and BI tools.
• Strong analytical thinking and stakeholder collaboration.
• Experience with marketing analytics and CRM is a plus.

Aufgaben

• Turn customer data into business impact.
• Shape data-driven marketing across Mail, Cloud, and Webhosting products.
• Translate insights into scalable marketing solutions for engagement and revenue.
• Collaborate with Sales, CRM, and Product Management on segmentation strategies.
• Analyze campaigns and forecast performance.

Kenntnisse

Data-driven marketing

Analytical thinking

Stakeholder collaboration

Cross-functional teamwork

Tools

SQL

Tableau

BI platforms

Python

Jobbeschreibung

Your Tasks

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.

You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.

You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.

You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.

You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.

Your Profile

Bring data, marketing, and business thinking together.

In this role, you will work on business-critical topics at the intersection of Marketing, CRM, and Analytics. You combine analytical thinking with a strong interest in customer-centric marketing and are motivated to turn data into decisions, initiatives, and measurable business results.

You have already worked on data-driven marketing, CRM, analytics, or related business projects, either through professional experience, internships, working student roles, or university projects.

You are comfortable working with data and tools such as SQL, Tableau, BI platforms, or Python and understand how data flows across systems.

You can structure, translate, and communicate complex requirements into clear concepts, use cases, and recommendations for different stakeholders.

You enjoy collaborating across functions and aligning business, marketing, and technical perspectives to achieve common goals.

You bring strong analytical thinking, curiosity, and a proactive mindset, enabling you to identify opportunities and translate insights into measurable improvements.

Our Benefits

• Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code
• Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring
• Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit, and drinks for free
• Mobility: Subsidy for job bike leasing and the job ticket
• Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave
• Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts
• Events: Summer and winter parties, sports tournaments, and team events