Marketing Data Analyst (all genders)

Sunday Natural; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Sunday Natural is seeking a Marketing Data Analyst in Berlin to join their Commercial Data Science team. This role involves collaborating with various teams to optimize marketing efforts using data analysis and dashboard creation.

The ideal candidate should have 3-5 years of experience in data analytics, strong SQL skills, and ability to design intuitive reports. This is a great opportunity to make a significant impact on the company's marketing strategy.

Qualifikationen

• 3-5 years in data analytics focusing on commercial or marketing topics.
• Self-sufficient in querying and manipulating large datasets within cloud environments.
• Experience designing intuitive dashboards and reports.

Aufgaben

• Collaborate with Performance Marketing and CRM teams to align insights with goals.
• Analyze datasets from platforms like Google, Meta, and TikTok.
• Build dashboards that provide stakeholders with actionable insights.
• Design and analyze A/B tests to understand marketing impact.
• Develop Media Mix Models to assess marketing spend impact.

Kenntnisse

Data analysis

Strong SQL skills

Dashboard design

A/B testing

Tools

Tableau

BigQuery

dbt

Jobbeschreibung

Your role

We are looking for a curious and insightful Marketing Data Analyst (all genders) to join our expanding Commercial Data Science team. You will play a pivotal role in shaping how we understand our customers and optimize our marketing efforts across marketing channels and countries. In this role, you won’t just report numbers, you will be a strategic partner. You will connect the dots between acquisition and retention, using data to uncover narratives that drive efficiency and growth. If you are passionate about the intersection of data, marketing, and business impact, we would love to meet you.

• Collaborate closely with Performance Marketing, CRM, and Influencer teams to align data insights with our acquisition and retention goals
• Analyze complex datasets from ad platforms, such as Google, Meta, TikTok, web analytics (GA4), and internal order systems to refine targeting and budget allocation across channels and countries
• Leverage dbt and BigQuery to ensure our marketing data models are robust, reliable, and ready for decision‑making
• Build intuitive dashboards with Tableau that provide stakeholders with clear and actionable insights
• Design and analyze A/B tests and geo‑lift studies and focus relentlessly on incremental lift, helping stakeholders understand what revenue we wouldn't have generated without a specific marketing touchpoint
• Utilize, co‑develop and validate our in‑house Media Mix Models (MMM) to assess the holistic impact of our marketing spend and implement advanced analytical methods to optimize our marketing

Your profile

• 3‑5 years in data analytics with a focus on commercial or marketing topics
• Strong SQL skills are essential – you are self‑sufficient in querying and manipulating large datasets within cloud environments like BigQuery to answer complex business questions
• You design intuitive dashboards and reports that guide the user and present data in a way that allows stakeholders to effortlessly draw the right