Lead - Marketplace Marketing (Contract)

Global Sports Jobs Limited; Berlin; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Environment for holistic development

Supportive team atmosphere

Access to personal wellness resources

Purpose-driven culture

Résumé du poste

On is seeking a senior marketplace marketing lead to shape and drive digital strategy across EMEA for a premium sportswear brand. You will align Brand, Performance Marketing and Ecommerce to deliver integrated programmes that grow brand equity and commercial performance.

The role focuses on defining campaigns, managing onsite brand content and collaborating with cross-functional teams to deliver best-in-class consumer experiences across digital retail partners.

Qualifications

• 6+ years in digital marketing, ecommerce, or retail media.
• Led integrated marketing strategies driving brand equity and growth.
• Strong stakeholder management with senior cross-functional partners.
• Excellent verbal and written communication in English.

Responsabilités

• Owns the marketplace marketing strategy across strategic marketplace partners in EMEA, ensuring alignment with brand objectives and premium positioning.
• Defines and executes campaign strategies for branding and performance, including display media, sponsored products, influencer and event partnerships.
• Manages elevated brand content on onsite experiences (Brand Homes and co-creation campaigns).
• Drives cross-functional collaboration across Brand Marketing, Performance Marketing, Ecommerce, Merchandising, Product, Creative and regional teams to deliver top-line growth.
• Defines measurement frameworks, KPIs and reporting, translating insights into strategic recommendations to maximize effectiveness.
• Leads marketing alignment meetings with partners to ensure alignment on brand vision and strategy.
• Shapes the future retail marketing by scaling successful initiatives and exploring new opportunities in the evolving retail media landscape.

Connaissances

Digital marketing strategy

E-commerce

Stakeholder management

Campaign management

Description du poste

About the Role

This is a 12–14 month contract role responsible for shaping and driving digital marketplace marketing strategy across EMEA for a premium sportswear brand.

Sitting within the Marketplace Team, it works at the intersection of Brand, Performance Marketing, Commercial and Creative teams to define how On shows up across key digital retail partners.

It builds integrated marketing programmes that accelerate brand equity, consumer engagement and commercial growth.

Key Responsibilities

• Owns the marketplace marketing strategy across strategic marketplace partners in EMEA, ensuring alignment with On's commercial objectives and premium brand positioning.
• Defines and executes campaign strategies for branding and performance activities, spanning display media and sponsored product campaigns, influencer and event partnerships.
• Owns the consumer's onsite experience by managing elevated brand content, such as Brand Homes and co-creation campaigns.
• Drives cross-functional collaboration across Brand Marketing, Performance Marketing, Ecommerce, Merchandising, Product, Creative and regional teams to deliver best-in‑class consumer experiences, driving topline sales growth and consistency across channels.
• Defines measurement frameworks, marketing KPIs and performance reporting, translating insights into strategic recommendations that maximise marketing effectiveness and business growth.
• Leads marketing alignment meetings with partners' key stakeholders to ensure close collaboration and a shared understanding of the brand vision and strategy.
• Shapes the future of retail marketing for On by scaling successful initiatives, improving ways of working and identifying innovative opportunities across the evolving retail media landscape.

Required Experience & Qualifications

• At least 6 years of experience in a similar digital marketing role, e-commerce, or retail media environment.
• A proven track record of developing and leading integrated marketing strategies that drive both brand equity and commercial growth.
• Exceptional stakeholder management skills and experience working with senior cross‑functional teams and external partners.
• Ability to thrive in a dynamic and complex environment, work autonomously and embrace learning opportunities.
• Self-motivation and determination to deliver assigned targets in a fast-changing setup.
• Excellent verbal and written communication skills in English.

Preferred Skills

• Experience within the fashion or sports industry.

Benefits & Perks

• An environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate.
• A supportive, team‑oriented atmosphere.
• Access to personal self‑care for both physical and mental well‑being.
• A culture where each person is led by purpose.