Lead Generation Specialist (m/f/d)

Giesecke+Devrient; München; Vor Ort; EUR 42.000 - 56.000; Vollzeit

Zusammenfassung

Giesecke+Devrient is seeking a Lead Generation Specialist to expand its IoT Solutions customer base. You will identify prospects, qualify opportunities, and hand over ready-to-work leads to the Sales team for development.

The role emphasizes proactive outreach, market research, and collaboration with Marketing and Product Management. Ideal candidates have 1–3 years in Sales, Business Development, or Marketing within B2B settings, and a strong interest in IoT, technology, and digital innovation.

Qualifikationen

• Bachelor's degree or commercial training in Business Administration, Marketing, Engineering, or related field.
• 1–3 years of experience in Sales, Business Development, Lead Generation, or Marketing in a B2B environment.
• Fluency in German and English; additional languages a plus.

Aufgaben

• Lead generation: acquire new customers via outbound activities.
• Prospecting & outreach: cold calling, email campaigns, social media.
• Pipeline development: build and maintain qualified leads for Account Managers.
• Strategy support: contribute to lead generation strategies for IoT Track & Trace.
• Market research: identify new prospects in target market.
• Cross-functional collaboration: work with Product Management, Marketing and Sales.
• Continuous learning: participate in training and workshops.

Kenntnisse

Lead generation

Prospecting

Customer relationships

Networking

Analytical mindset

CRM tooling

Team collaboration

Adaptability

Learning mindset

Ausbildung

Bachelor's degree or commercial training

Tools

CRM platforms

Microsoft Office

Jobbeschreibung

G+D makes the lives of billions of people around the world more secure. We shape trust in the digital age with built-in security tech in three segments: Digital Security, Financial Platforms and Currency Technology. We have been a reliable partner for our customers for over 170 years with our innovative solutions for SecurityTech! We are an international technology group and traditional family business with over 14,000 employees in 40 countries. Creating Confidence is our path to success. Trust is the basis of our collaboration within G+D.

We are the reliable partner for all challenges resulting from the Internet of Things. We offer a complete connectivity portfolio for mobile network operators, automotive manufacturers, technology companies such as chip and module manufacturers as well as transport and logistics providers. Our portfolio includes highly secure solutions in the area of connectivity & IoT, from classic SIM, eSIM and iSIM, to the associated embedded operating systems and life cycle management, through to services for global connectivity and IoT solutions.

Do you want to actively shape the digital transformation with us?

Support G+D IoT Solutions in strengthening its position as a leading innovator in the IoT industry and driving sustainable business growth. As a Lead Generation Specialist, you will play a key role in expanding our customer base by identifying and qualifying new business opportunities. In this role, you will be the first point of contact for prospective customers, engaging them through outbound activities such as cold calling, email campaigns, and social media outreach. You will uncover customer needs, generate interest in our solutions, and hand over qualified opportunities to our sales team for further development.

This position offers responsibility from day one and is ideal for someone who is proactive, resilient, and eager to build a successful career in B2B sales. We will provide the training, support, and development opportunities you need to succeed.

Your Tasks

• Lead Generation: Focus exclusively on acquiring new customers by identifying and reaching out to potential leads/prospects, using prospecting tools, market research, and your own initiative.
• Prospecting & Outreach: Proactively contact identified prospects via cold calling, email campaigns, and social media, pitching G+D's Logistics solutions.
• Pipeline Development: Build and maintain a robust pipeline of well-qualified leads and opportunities. Closing opportunities and managing existing customers is handled by Account Managers-your primary focus is opening new doors.
• Strategy Support: Contribute to the development and execution of lead generation strategies, specifically for IoT Track & Trace solutions (e.g., selling tracking devices to logistics companies).
• Market Research: Support market research and the identification of new prospects within the target market.
• Cross-functional Collaboration: Work closely with Technical Consultants (Product Management), Marketing, and Sales to develop and refine effective sales strategies.
• Continuous Learning: Participate in training sessions and workshops to deepen your knowledge of our product solutions, ensuring informed consulting and successful sales conversations.
• Lead Management: Maintain accurate and up-to-date activity and prospect records in the CRM system. Ensure well-prepared handovers of qualified leads to the sales team, including relevant background notes and context.
• Reporting & Optimization: Provide regular weekly/monthly reports on lead generation activities and results. Actively contribute new outreach ideas and messaging improvements based on feedback.

Your Qualifications

• Bachelor's degree or completed commercial training in Business Administration, Marketing, Engineering, or a related field
• 1-3 years of experience in Sales, Business Development, Lead Generation, or Marketing, ideally in a B2B environment (internships and working student experience are also welcome)
• Strong interest in IoT, technology-driven solutions, and digital innovation
• Experience in the logistics industry is an advantage
• Excellent communication and interpersonal skills in both German and English; additional languages are a plus
• Strong relationship-building and networking skills
• Analytical mindset with the ability to work with data, research findings, and CRM systems
• Basic understanding of sales methodologies, business processes, and customer engagement strategies
• Proficiency in Microsoft Office and confidence in working with CRM platforms
• Highly motivated, proactive, and results-oriented with a strong willingness to learn
• Strong team player with excellent collaboration skills
• Adaptable, resilient, and open to feedback and continuous development