Junior Sales Development Representative (SDR), SEO Tools (m/f/d)

Clera; München; On-site; EUR 55,000 - 80,000; Full time

Job summary

Clera is seeking a Sales Development Representative to help build our go-to-market pipeline in the DACH region. You will connect with marketing, SEO, and content leaders at mid-market and enterprise companies and book qualified product demonstrations for the sales team.

This on-site role is based in Munich, Bavaria, Germany. Base salary ranges from €55,000 to €80,000 annually; visa sponsorship is not available.

Qualifications

• 1–2 years in SDR/BDR or similar sales role.
• Fluency in German and English; ability to set appointments via cold calls.
• Hands-on outreach via phone, LinkedIn, and email; familiarity with AI-assisted tools.
• Experience selling SEO tools and knowledge of SEO teams and buyer personas.

Responsibilities

• Make daily cold calls to SEO and content decision-makers to qualify interest.
• Build and maintain prospect lists using Clay, Apollo, and ChatGPT.
• Run outbound campaigns across phone, LinkedIn, and email.
• Attend industry events in the DACH region and book follow-up meetings.
• Qualify inbound/outbound leads and schedule demos in the CRM.
• Share feedback on objections and competitor activity with the team.

Skills

German language

English language

Cold calling

Outbound outreach

AI-assisted prospecting tools

Education

Experience in SDR/BDR

Tools

Clay

Apollo

ChatGPT

Job description

About the Role

Join the sales development team at an early-stage AI content platform company, helping build its go-to-market pipeline in the DACH region. You will connect with marketing, SEO, and content leaders at mid-market and enterprise organizations and book qualified product demonstrations for the sales team.

What You'll Do

• Make daily cold calls to marketing, SEO, and content decision-makers to start conversations and qualify interest.

• Build and maintain prospect lists, using Clay, Apollo, and ChatGPT for research, enrichment, and personalized outreach.

• Run outbound campaigns across phone, LinkedIn, and email, testing messages and improving performance based on results.

• Attend industry events across the DACH region, engage prospective customers, and book follow-up meetings.

• Qualify inbound and outbound leads, schedule demos, and keep prospect information up to date in the CRM.

• Share structured feedback on objections, customer needs, and competitor activity with the broader team.

What We're Looking For

• One to two years of experience in an SDR, BDR, customer success, or similar sales or prospecting role.

• Fluency in German and English, with experience setting appointments through cold calling.

• Hands-on experience with phone, LinkedIn, and email outreach, plus AI assisted prospecting tools such as Clay, Apollo, and ChatGPT.

• Experience selling SEO tools or working directly with SEO teams, and familiarity with buyer personas and topics such as AI Overviews and traffic loss.

• Experience participating in trade shows or industry events, and willingness to travel within the DACH region.

Compensation & Benefits

Base salary: €55,000 to €80,000 annually. Visa sponsorship is not available.

Location

This is an on-site role based in Munich, Bavaria, Germany.