Influencer marketing manager for a mindfulness app

7NXT Health Group; Berlin; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid arbeiten

Work from abroad (Berlin)

Urban Sports Club M

Nilo Health

Free access to 7Mind

Mobility budget

Learning & development budget

Childcare support

Office snacks

Pet-friendly office

Job summary

7Mind sucht einen Influencer Marketing Manager, der Influencer-Kampagnen über Instagram, TikTok, YouTube und Podcasts steuert, Creator-Auswahl trifft, Briefings erstellt und Content freigibt. Sie verhandeln Raten, Deliverables und Verträge sowie Nutzungsrechte und steuern die datenbasierte Optimierung der Budgets.

Sie arbeiten eng mit Performance Marketing, Brand, Content und Data zusammen und berichten dem Lead Influencer Marketing.

Qualifications

• 2–4 Jahre Erfahrung im Influencer Marketing, idealerweise im B2C-, App- oder Abonnementumfeld.
• Nachweisliche Erfahrung in der eigenständigen Planung, Umsetzung und Bewertung leistungsorientierter Influencer-Kampagnen.
• Erfahrung mit Partnership Ads (z. B. Meta, TikTok Spark Ads) und UGC Ads, inkl. Nutzungsrechten.
• Sie treffen Verhandlungen selbstbewusst Verträge/Preise und erzielen gute Ergebnisse für beide Seiten.
• Analytische Denkweise, Kennzahlen wie CAC oder Conversions sind Ihnen vertraut.
• Sie arbeiten sicher mit Excel/Google Sheets und treffen datenbasierte Entscheidungen.
• Ausgeprägte Menschenkenntnis und Freude an Beziehungsmanagement.
• Gutes Deutsch (C1) und sehr gutes Englisch.
• Persönliche Vorteile: Grundkenntnisse in Videoediting-Tools (z. B. CapCut) und Erfahrung mit Creator-Co-Creations.
• Bereitschaft, sich weiterzubilden und an Ambassador-Programmen mitzuwirken.

Responsibilities

• Planen, Durchführen und Steuern end-to-end Influencer-Kampagnen über Instagram, TikTok, YouTube und Podcasts.
• Creator-Scouting, Briefing, Content-Approval und Go-Live; Verhandlungen von Raten, Deliverables und Verträgen.
• Nutzungsrechte, Laufzeiten und Freigaben für Partnership Ads und UGC Ads klären.
• Inhaltliche Bearbeitung, sodass das Performance-Marketing-Team direkt in Paid Campaigns genutzt werden kann.
• Datenbasierte Evaluation jeder Kampagne (CAC, Reichweite, Engagement) und transparente Ergebnisse für das Team.
• Lernen aus Daten ableiten und Budgetallokation, Formate, Timing und Creator-Mix kontinuierlich optimieren.
• Beziehungspflege zu Creators und Management-Teams; zentrale Ansprechperson bei 7Mind.

Skills

Erfahrung Influencer Marketing

Verhandlungsgeschick

Datenanalyse

Excel/Google Sheets

Deutsch (C1) & Englisch

Beziehungsmanagement

Kreatives Content-Verständnis

Teamarbeit

Tools

CapCut

Tableau

Meta Ads Manager

TikTok Ads

Google Analytics

Job description

Описание

As an Influencer Marketing Manager at 7Mind, you ensure our influencer campaigns make a measurable contribution to growth. You manage the entire process, from creator selection, negotiation and execution to data-driven optimization. You also provide our Performance Marketing team with strong creator content for Partnership Ads and UGC Ads, and manage selected creator co‑creations. You are part of a four-person Influencer Marketing team and work closely with Performance Marketing, Brand, Content and Data. You report to the Lead Influencer Marketing. 7Mind is the best-known app for mindfulness and mental health in German-speaking countries.

Задачи

You plan, execute and manage end-to-end cross-platform influencer campaigns for 7Mind on Instagram, TikTok, YouTube and in podcasts. This includes creator scouting and selection, briefing, content approval and go-live. You negotiate rates, deliverables and contracts with creators, management teams and agencies. You act confidently and fairly, always keeping the business case in mind. You negotiate Partnership Ads and UGC Ads, including usage rights, durations and approvals. You adapt the content in editing so that the Performance Marketing team can use it directly in paid campaigns. You evaluate every campaign using data, for example by CAC, conversions, reach and engagement, and make the results transparent to the team. You derive clear learnings from the data. This allows you to continuously optimize budget allocation, formats, timing and creator mix, and strategically grow strong partnerships. You negotiate and manage selected influencer co‑creations, such as joint meditations or courses, and optimize them for performance. You maintain lasting relationships with creators and their management teams and are their first point of contact at 7Mind. You work closely with Performance Marketing, Content, Brand and Data, and actively contribute your perspective to decisions.

Требования

• 2–4 years of experience in Influencer Marketing, ideally in a B2C, app or subscription environment
• Demonstrated experience independently planning, executing and evaluating performance-oriented influencer campaigns
• Experience with Partnership Ads (e.g. Meta, TikTok Spark Ads) and UGC Ads, including negotiating usage rights
• You enjoy negotiating. You confidently conduct rate and contract discussions and achieve good results for both sides.
• Analytical mindset: You enjoy working with numbers and know the relevant KPIs such as CAC or conversions.
• You are confident using Excel/Google Sheets and make decisions based on data.
• Strong people skills and genuine enjoyment of relationship management
• Fluent German (at least C1) and very good English
• Будет плюсом: Initial experience with video‑editing tools (e.g. CapCut or comparable tools) for small editing adjustments.
• We will teach you everything else; Initial experience with creator co‑creations, creator products or ambassador programs; Basic understanding of paid social, e.g. Meta Ads Manager or creative testing; Interest in mindfulness, mental health or psychology; Experience with dashboard or BI tools (e.g. Tableau) or tracking setups (codes, links)

Условия

• 30 vacation days per year plus Christmas Eve and New Year's Eve as additional paid days off
• Hybrid working model — 60% in the office, 40% from home, applicable across all working hours
• Up to 4 weeks of work from abroad per year (for Berlin-based roles)
• Free Urban Sports Club M membership and access to Nilo Health for mental health and personal development
• Free access to 7Mind, Gymondo and Buddyfit — our own digital wellbeing products
• €30 monthly mobility budget via Navit
• €1,000 annual learning and development budget plus a variety of opportunities for personal development
• Family-friendly benefits — childcare costs and paid days off to care for sick children
• Office essentials — fruit and vegetable basket, muesli and yogurt (including vegan options), drinks and snacks
• Pet-friendly office — four-legged friends are very welcome!
• These benefits apply to permanent full-time and part-time positions.
• Working students and interns receive a prorated selection.