Influencer marketing manager in der Beauty-Branche

Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC); Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Office in central Berlin

Public transport subsidy

Job summary

Cosmo Beauty Brand House GmbH is seeking an experienced influencer marketing professional to strategically and operationally grow its creator partnerships in Berlin. You will plan campaigns, brief creators, manage assets, and ensure strong reporting to align with brand and performance marketing goals.

Responsibilities include end-to-end campaign management, contract negotiations, KPI analysis, and relationship-building with creators and agencies.

Qualifications

• Several years of professional experience in influencer or creator marketing.
• Ability to translate strategic goals into concrete influencer actions.
• Strong understanding of influencer KPIs and ability to derive actions from data.
• Excellent negotiation and commercial judgment when evaluating collaborations.
• Fluency in German and English with clear communication skills.

Responsibilities

• Strategically and operationally develop our influencer marketing in Berlin.
• Plan and manage influencer campaigns end-to-end, from creator sourcing to briefings and shipping.
• Coordinate content, assets, and reporting; optimize based on KPIs.
• Negotiate terms, manage budgets, and align activities with Brand, Social Media, Performance Marketing and E-Commerce.
• Build long-term creator relationships; contribute to process improvements and team development.

Skills

Influencer marketing

Creator marketing

Negotiation

Data analysis

German language

English language

Project management

Job description

Описание:

We are a diverse team of beauty enthusiasts from around the world, committed to an inclusive and supportive work environment where everyone feels valued and respected. Your heart beats for beauty, social media and the creator world, and you have a feel for trends and strong collaborations? Then you are in the right place! We are looking for an engaged person to strategically and operationally develop our influencer marketing together with us in Berlin.

Задачи:

You are responsible for the strategic and operational development of our influencer marketing and continuously develop it with a focus on brand building and performance. You plan and manage influencer campaigns and collaborations end-to-end — from selecting and approaching suitable creators to briefings, schedules and product shipping, through content coordination and asset management, to reporting. You identify relevant creators, new trends and collaboration opportunities, build long-term relationships with creators and agencies, and strategically develop existing collaborations. You independently conduct contract and terms negotiations, keeping budgets, scope of services and our brands' goals in mind. You analyze relevant influencer and campaign KPIs, are responsible for the structured preparation of relevant reports, and derive concrete optimization measures from them. You work closely with Brand, Social Media, Performance Marketing and E-Commerce to optimally align influencer activities with our campaigns and other marketing measures. You contribute to brand and influencer events and are particularly responsible for involving and looking after relevant creators. You continuously develop processes, structures and workflows in influencer marketing and ensure efficient and structured implementation. You also contribute to selected brand partnerships and develop suitable collaboration approaches together with relevant internal teams. Looking ahead, you will contribute to building and developing our influencer team and will also take on functional responsibility within the team.

Требования:

You have several years of professional experience in influencer marketing or creator marketing, ideally in the beauty, lifestyle or FMCG industry. You understand influencer marketing as both an important brand and performance channel and can translate strategic goals into concrete measures. You have a very good understanding of relevant influencer and campaign KPIs and are confident analyzing data and deriving concrete recommendations for action. You have strong negotiation skills and a good commercial understanding, and can assess collaborations from both a brand and a business perspective. You know the German creator, social media and influencer landscape and have a good feel for relevant trends, talent and new collaboration opportunities. You work in a structured, independent and solution-oriented way and keep schedules, budgets and deliverables in view even when several campaigns are running in parallel. You impress with a confident manner, clear communication and strong relationship-building skills when dealing with creators, agencies and internal stakeholders. You think proactively and ahead, and are committed to sustainably developing topics, processes and collaborations. You have very good written and spoken German and English skills. Будет плюсом: Initial experience in the functional leadership and development of team members is an advantage

Условия:

Exciting projects in an agile environment: At Cosmo Beauty Brand House, you have the opportunity to shine and really make a difference. With a focus on “Moments that matter” and an exceptional employee experience, you can help shape the DACH market and help us become a significant player! A place full of creativity and inspiration: Our vibrant office in the heart of Berlin offers excellent public transport connections and the flexibility of hybrid working for a balanced work-life balance. Personal and professional development from day one: With us, you can develop from your first day, contribute to international projects and support the growth of our brand. Independent work: We offer you the freedom to express yourself in the way that suits you best and take on responsibility. We place great value on initiative! Flexible hybrid model: The option to flexibly combine office work and working from home. Mobility & lifestyle: Choose between a public transport subsidy or an Edenred benefits solution / Urban Sports Club. Beauty benefits: Employee discounts on our products and the opportunity to get to know and test our latest beauty products yourself. Together, not just at work: Regular company and team events, as well as an international working environment. Employee referral program: Referral bonus for successful employee recommendations.